Head of Demand Generation, Deciphex
Salary with performance based annual increments
Preclinical pathology software
Job no longer available
Preclinical pathology software
101-200 employees
Job no longer available
Salary with performance based annual increments
101-200 employees
Company mission
To enable users to facilitate digital peer review of non-clinical pathology studies.
Role
Who you are
- This is a high-impact, strategic, and hands-on role ideal for someone passionate about lead generation, marketing automation, sales alignment, and AI-driven healthcare solutions
- 5+ years of experience in demand generation, marketing operations, or lead generation, ideally within SaaS, healthcare, or AI-driven tech
- Proven experience in HubSpot campaign execution, automation, and lead nurturing
- Track record of driving high-quality leads through multi-channel campaigns and conference marketing
- Strong understanding of B2B marketing, sales alignment, and commercial pipeline growth
- Experience managing direct reports and cross-functional teams
- Analytical mindset with experience in tracking, measuring, and optimizing campaign performance
- Ability to work in a fast-paced, high-growth environment while managing multiple stakeholders
What the job involves
- We’re looking for a Head of Demand Generation to take ownership of campaign strategy, conference-driven lead generation, HubSpot automation, and the commercial side of marketing
- This role is pivotal in aligning marketing with revenue goals, optimizing campaign execution, and ensuring smooth collaboration between marketing, sales, and RevOps
- The Head of Demand Generation will be responsible for orchestrating multi-channel campaigns, managing HubSpot-driven marketing initiatives, driving high-quality leads through conference attendance, and ensuring the commercial marketing team is executing effectively
- You’ll lead two direct reports and work closely with two marketing managers to ensure all campaigns are strategically aligned, optimized for impact, and contributing directly to revenue growth
- Work closely with the marketing managers to develop and execute multi-channel campaigns that align with Deciphex’s commercial goals
- Own HubSpot campaign automation, ensuring smooth execution, tracking, and optimization of email marketing, landing pages, and lead nurturing
- Ensure all campaigns are optimized for maximum lead generation and pipeline impact
- Continuously test, analyze, and refine campaigns based on performance insights
- Develop and execute a conference marketing strategy that maximizes lead capture, engagement, and follow-up
- Work with marketing and sales teams to track ROI from conference attendance and ensure effective lead handoff
- Optimize pre-event, on-site, and post-event engagement strategies to drive measurable pipeline growth
- Own conference campaign execution, including booth promotion, lead capture workflows, and follow-up automation via HubSpot
- Manage and optimize HubSpot CRM & Marketing Hub, ensuring seamless lead tracking, reporting, and automation
- Develop lead nurturing workflows, automated follow-ups, and segmentation strategies to improve MQL-to-SQL conversion rates
- Maintain data integrity, compliance (GDPR, HIPAA), and best practices for marketing automation
- Implement and refine lead scoring models to improve sales efficiency
- Lead and mentor two direct reports focused on lead generation and marketing operations
- Ensure smooth collaboration between demand generation, marketing managers, and sales teams
- Oversee budget allocation for campaigns, conferences, and paid marketing efforts
- Align marketing efforts with Deciphex’s broader commercial goals, ensuring revenue impact
- Partner with sales leadership to optimize MQL-to-SQL handoff and pipeline visibility
- Ensure sales teams are trained on HubSpot tools and automation workflows for effective lead follow-up
- Collaborate with RevOps to refine CRM processes and marketing analytics dashboards
- Provide weekly/monthly reporting on campaign and lead generation performance
Our take
Pathologists are the core of diagnostics, but face increasing pressure as diagnostic complexity increases and the number of pathologists is in decline. This systemic strain means turnaround times for diagnoses are longer, and the chance of diagnostic error is higher. Deciphex is looking to address this with a regulated non-clinical pathology platform.
Deciphex has institutional and headline support, has collaborated with AstraZeneca and Janssen, and participates in a research program with pharmaceutical company Charles River. Reports suggest the platform has seen impressive uptake in the preclinical sector, so in spite of being relatively young this specialist niche is in high demand.
This all means Deciphex is in a strong position to keep expanding out its suite of tools and platforms. Its latest round of funding will support expansion across the US, UK, EU, Canada, and Japan. The company is also looking to enhance its capabilities, strengthen existing partnerships and broaden the type of customer it serves.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jan 2025
$32.3m
SERIES C
Jan 2023
$4.3m
LATE VC
Total funding: $60.2m
Company benefits
- Cutting Edge Technology Space
- Multi Cultural, Diverse Team
- Autonomy & Trust in Your Role
- A Commitment to Flexible Working Arrangements
- Continued Learning and Development Opportunities
- Social Events
- Competitive Annual Leave
Company HQ
Botanic, Dublin, D
Leadership
Donal O’Shea
(Chief Executive)Has experience founding three companies prior to Deciphex, and has senior management experience in Slidepath, Genetix, Leica Microsystems and Leica Biosystems.
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