Senior Performance Marketing Manager, Rula

• 7+ years of experience in performance or growth marketing, with a focus on B2B2C or multi-sided marketplaces
• Proven track record of launching multi-channel acquisition campaigns (SEM, paid social, email, etc.) with measurable ROI and CAC improvement, and full-funnel conversion optimization, including lead nurturing and retargeting strategies
• Strong analytical skills with experience in experimentation (A/B testing), performance reporting, and marketing attribution
• Experience partnering cross-functionally with Product Marketing, Creative, and Sales teams to drive coordinated go-to-market execution
• Proven ability to operate effectively in fast-paced, ambiguous environments with evolving priorities and limited structure
• Excellent written and verbal communication skills for campaign strategy, cross-functional alignment, and executive updates

Desirable

• We’re looking for a strategic and execution-oriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in high-priority states
• This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain high-quality care, and support efficient growth
• You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling full-funnel campaigns across digital and offline channels
• This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers
• You'll also tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI
• Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding
• This is a high-impact, full-time role with significant ownership and opportunity to shape Rula’s provider growth strategy