Growth Marketing Manager, Second Dinner Studios

• 3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more
• Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results
• Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams
• Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.)
• Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion
• Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love

Desirable

• Second Dinner is building an industry-leading growth team and is looking for someone to help us shape the growth team of the future
• We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to fully in-house Publishing
• You’ll lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded/video networks, while owning creative testing, ASO experiments, and partner coordination
• You’ll be a foundational growth hire on a lean, high-impact team during a key moment in our evolution as we bring User Acquisition entirely in-house
• The Growth Marketing Manager role is perfect for someone who is energized by performance data and curious about what makes creative win
• If you’re excited to help build HOW we grow, not just WHAT we grow, this role is for YOU!
• We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to entirely in-house Publishing
• You will report to the Director of Growth, and your primary responsibility is to lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded/video networks, while owning creative testing, ASO experiments, and partner coordination
• You’ll collaborate with top-tier talent across product, creative, and publishing in a high-trust, high-ownership environment where your insights won’t just be heard, they’ll shape what we do next
• Your work will directly impact the success of MARVEL SNAP and lay the groundwork for how we scale performance across the secret projects we can’t wait to reveal
• Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded/Video networks, executing with precision to hit ROAS and payback targets
• Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals
• Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities
• Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts
• Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, and stay at the forefront of creative innovation in performance marketing
• Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams
• Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities
• Oversee UA ops workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently