Senior Marketing Manager, King
Brand Strategy and Creative Marketing
1-4 days a week in office
Mobile games developer
Job no longer available
Mobile games developer
1001+ employees
Job no longer available
1-4 days a week in office
1001+ employees
Company mission
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
Role
Who you are
- You are a highly creative, confident, and collaborative strategist who thrives on making the complex simple, building strong relationships and even stronger business narratives
- Other skills include:
- Experience in a creative agency, with demonstrated experience working within the entertainment or gaming sector
- Ideally experience within a client-side role
- Creatively ambitious and resilient personality, with a love of craft
- Excellent communication skills, with the ability to interact and influence across a large number of teams at all levels of the organisation (including C-level)
- Strong stakeholder management skills, including the ability to manage differing expectations
- Fluency in production within digital media and the experience economy, as well as more traditional paid media channels
- Culturally rooted do-er, with an eye for design and a genuine passion for entertainment
- Ability to prioritise between multiple requests and challenge thinking
- Ability to spot knowledge gaps and support on workstreams to fill them
- Ability to work in a fast-moving, ever changing, and often ambiguous environment
What the job involves
- As a Senior Brand Marketing Manager, you will be responsible for delivering creatively excellent and effective marketing across all touchpoints
- Working closely with the Brand Strategy and Creative Director, Partnerships Director and Brand Creative Strategist and Comms Planner, you will help develop and produce insight led, creatively ambitious brand strategies, partnerships and campaigns
- Collaboration will be key - with integrated planning, strategic initiatives, product marketing, brand comms and marketing studio all being key partners
- This is a highly visible and dynamic role where one minute you will be working alongside key product marketing partners to help define the Go To Market plan, and next you’ll be directly managing productions, before presenting the latest brand asset work to the wider marketing organisation
- Brand Identity: Ensuring design thinking informs all of our materials and marketing. From managing the development of licensing lookbooks, to mnemonics and exploding candies, elevating how Candy shows up in the world is vitally important
- Brand Architecture: Supporting the Creative Strategist on the implementation of the brand positioning and delivery of the supporting documentation to ensure clarity, consistency and buy-in across the business
- Managing Production: Shaping and delivering high- profile campaigns with a focus on creativity, craft and innovation. Managing external agency partners to ensure the smooth delivery of campaigns and materials. Whether it’s TV for the US market, a global partnership activation or an internal sizzle, the same quality and attention is expected across all budgets and audiences. The same applies for internal productions, where you will work closely with the marketing studio team to ensure pitch decks, toolkits and other brand owned materials are best in class
- Partnerships: Working closely with the partnerships, strategic initiatives and product marketing teams to define, deliver and report on brand led partnerships, as well as produce brand assets to enable stronger collaborations (licensing lookbooks etc)
- Cultural reporting: sounds boring, but really isn’t. Responsible for bringing inspiration, cultural knowledge and trend forecasting to insure thinking remains fresh across the marketing department (and sometimes beyond)
- Competitor monitoring: Craft detailed, hypothesis-led briefs, spearhead brainstorming sessions, and coordinate with wider marketing organisation to ensure strategic coherence across all touchpoints and initiatives
- Brand Health & Performance: Supporting the Creative Strategist and Player Insights Team on day to day management of our brand tracker, as well delivering any additional testing needed to strengthen our brand knowledge
- Creative Impact: Supporting the Creative Strategist to identify awards and craft submissions to raise awareness of Candy C
Salary benchmarks
Our take
Gaming is one of the world’s fastest-growing industries, but many still view gaming as inconvenient, inaccessible, or niche. King solves that problem by designing mobile games with broad market appeal.
Since its launch, King has released more than 200 titles in 14 languages, including Candy Crush, Farm Heroes, Bubble Witch, Pet Rescue, and more. The company pioneered in-game spending, which allows it to monetize user interactions without charging them to buy the game. Titles such as Candy Crush are designed to be highly accessible to demographics that wouldn’t usually define themselves as “gamers”, including older users. King now boasts more than 200 million monthly active users, making it a clear market leader.
In 2016, King was bought by gaming giant Activision Blizzard, which has since been purchased by Microsoft. While the company still operates with a high degree of independence, it has greatly profited from the financial and marketing support of its parent corporation. This support has been instrumental in enabling King to maintain its competitiveness in the constantly evolving mobile gaming industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"There is an amazing worklife balance that the company puts an emphasis on. On top of that there are amazing benefits to take part in, for example in..."
Funding (2 rounds)
Sep 2005
$43m
SERIES A
Jun 2005
$41m
EARLY VC
Total funding: $84m
Company benefits
- 🏥 Private medical, dental, critical illness and pension plans
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks
- 🎒 Exclusive, free goodies
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms.
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters
Company values
- Fun & Friendly 🧡 We create an inclusive environment where everyone can belong. We build trust, we're supportive and demanding in everything we do, and we're not afraid to have fun along the way
- Care & Craft 🤗 We put our heart and soul into everything we do - and we do it for our players. It takes all Kingsters, contributing in different ways, to craft and operate brilliant mass-appeal games
- Humble & Open 📖 We treat each other as equals. We seek and give feedback, we listen, we learn, and we're honest with ourselves and others
- Fast & Fluid ⏩ We are responsive and embrace change. We take smart risks, are always ready to dust ourselves off, learn fast, and try again
- Creative Champions 🏅 We are curious about our players and we drive innovation in big and small ways to delight them every day. We boldly seek new ways of thinking to unleash creativity
- Passion & Performance 📈 Our passion guides us to set ambitious goals for ourselves and each other. We hold each other accountable, see things through, and contribute to our sustainable growth
Company HQ
Soho, London, UK
Articles
Leadership
Tjodolf Sommestad
(President )President from February 2022. Previously served as King’s Chief Development Officer.
People progressing
Leading a data science team responsible for supporting performance marketing to make informed decisions with data
Joined as Senior Developer. Promoted to Engineering Manager after 2 years and is now leading two engineering teams in the Telemetry & Streaming domain.
Diversity, Equity & Inclusion at King
Vikki Leach (Senior Director, DE&I)
- A great saga needs all sorts of heroes. At King, we share a passion for making the world playful. To achieve this, it takes people with different skills, experiences, and world views to work together.
- There’s no such thing as a typical gamer. That’s why we embrace and celebrate what makes us different rather than what makes us the same
- Our Employee Networks help us to stay connected as individuals and as a company; Kaleidoscope (ethnic, cultural, and national diversity), Royal Unicorns (LGBTQIA+), Women@King (crushing bias and equal opportunities) and CAN (collective abilities).
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