Partner Marketing Lead, Anthropic

• 10+ years of experience in B2B technology marketing, with emphasis on partner/channel marketing
• A proven track record developing successful co-marketing programs with Cloud (AWS, GCP or Azure) Partners, ISVs and SIs
• A strong understanding of AI/ML solutions and ability to communicate complex technical concepts
• Experience creating sales enablement materials and training programs
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Outstanding written and verbal communication skills
• Strategic thinking skills and a data-driven approach to measuring marketing effectiveness
• A Bachelor's degree in Marketing, Business, or a related field
• Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience
• We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work

Desirable

• We're seeking a creative and results-driven Partner Marketing Campaigns Specialist to join our growing team and drive impactful marketing initiatives with our key partners
• As Partner Marketing Lead for Scalable Programs at Anthropic, you'll be responsible for driving scalable co-marketing initiatives and enablement focusing on our ISV and Services Partners
• You'll create repeatable programs that enable partners to effectively position and sell Claude-powered solutions, generating pipeline at scale, while building self-service resources that support our growing partner ecosystem
• Develop and implement a comprehensive, scalable partner marketing strategy and co-marketing initiatives for Independent Software Vendors (ISVs) and Systems Integrators (SIs)
• Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claude-powered solutions
• Design and execute co-marketing campaigns that drive awareness, adoption, and revenue growth
• Build self-service marketing resources and playbooks for partner success
• Establish a partner marketing programs that can scale across an ecosystem of partners
• Create tiered marketing programs based on partner type, size, and engagement level
• Develop joint value messaging frameworks for partners
• Manage partner funding programs (MDF/Co-op) and ensure ROI tracking
• Create scalable marketing assets including solution briefs, case studies, and sales tools
• Develop and deliver partner-specific content that demonstrates the value of Claude integration
• Build training materials for partner’s go-to-market teams (sales & marketing)
• Manage a partner portal with self-service marketing resources such as brand and co-marketing guidelines, program docs, pitch decks

• Deadline to apply: None. Applications will be reviewed on a rolling basis