Senior Marketing Program and Webinar Manager, Fivetran
$123.2-154k
2 days a week in office
Data integration solutions
Be an early applicant
Data integration solutions
1001+ employees
Be an early applicant
$123.2-154k
2 days a week in office
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- A master orchestrator and program manager who is skilled at connecting strategy to execution, aligning teams, and keeping complex marketing initiatives running smoothly
- Experienced in B2B digital marketing and demand generation, with a clear understanding of how campaigns drive awareness, engagement, and pipeline
- Proven ability to plan and execute high-volume webinar programs across owned, sponsored, and partner formats
- Naturally curious and AI-fluent, always exploring new ways to improve team efficiency — whether through smarter use of AI tools, process optimization, or innovative marketing technology
- Data-driven and analytical, with experience in performance reporting, forecasting, and optimization
- A strong project manager who can juggle multiple workstreams, manage dependencies, and maintain accountability across teams
- Adept at cross-functional collaboration, particularly with Product Marketing, Content, Design, and Paid Media
- Exceptional communicator who is able to convey strategy, results, and next steps clearly to stakeholders at all levels
- Typically 8+ years of experience in B2B marketing with a focus on demand generation, program management, or campaign operations
What the job involves
- We’re looking for a marketing ninja — part strategist, part operator, part collaborator — to help orchestrate high-impact, integrated marketing programs, and own our North America webinar program
- This role sits on the Digital Marketing and Demand Generation team and combines marketing program management, operational rigor, and digital fluency
- The Marketing Program Manager is responsible for driving alignment, accountability, and visibility across marketing initiatives to ensure successful execution of integrated programs
- This role sits at the intersection of strategy, operations, and execution; ensuring all teams are working toward a shared vision and delivering on time and with impact
- You’ll also lead our fast-paced webinar program, spanning owned, sponsored, and partner-led webinars, ensuring each aligns to our broader demand generation strategy and delivers measurable business results
- You’ll be the connective force ensuring every marketing program comes together to deliver demand, efficiency, and marketing excellence
- Technologies You’ll Use: JIRA, Marketo, Salesforce, Google Analytics, Looker, Goldcast
- Integrated Program Planning: Orchestrate across cross-functional teams; including product marketing, content, marketing operations, website, channel owners, and design; to develop cohesive channel plans that support Tier 1 and Tier 2 marketing programs. Align goals, messaging, and performance metrics to maximize impact and pipeline contribution
- Webinar Program Leadership: Own the full webinar strategy and execution — from planning and promotion to post-event analysis. Collaborate across teams to source strong topics and speakers, ensure flawless execution across owned, sponsored, and partner webinars, and continuously optimize performance and pipeline impact
- Operational Excellence: Lead marketing program management with precision and accountability
- Manage roadmaps across multiple programs simultaneously, ensuring timelines, dependencies, and deliverables are clear and achieved. Continuously identify opportunities to improve workflows, visibility, and collaboration
- Collaboration & Communication: Serve as a bridge across the marketing organization, ensuring strong alignment and shared ownership of priorities
- Listen actively, process feedback and direction thoughtfully, and adapt plans to meet stakeholder needs
- Demonstrate flexibility, responsiveness, and empathy in your interactions — fostering trust and collaboration across teams and levels
- Execution & Insights: Partner with channel managers to consolidate execution details and performance insights across digital, paid, and partner channels
- Package results and recommendations into executive-ready presentations that communicate impact and drive optimization decisions
- Performance Reporting: Report on campaign performance to stakeholders and the broader team
- Conduct A/B testing to generate actionable insights and continuously improve program effectiveness
- You’ll be at the center of the Digital Marketing and Demand Generation engine, ensuring that cross-channel programs run efficiently and effectively. At the same time, you’ll manage the webinar program end to end
- This role provides a unique view into owning performance of a mission-critical channel, while also offering the opportunity to collaborate across nearly every marketing and channel function, from creative and content to product and
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
Salary benchmarks
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