Data Scientist, Finecast
Advanced TV
Advancing TV advertising experiences
Job no longer available
Advancing TV advertising experiences
201-500 employees
Job no longer available
201-500 employees
Company mission
To enable advertisers to precision target viewers across on-demand, linear and live-streaming TV environments.
Role
Who you are
- GroupM Nexus - Advanced TV are looking for a process driven candidate who possess the right mix of analytical thinking married with commercial understanding to fill the role
- Practical experience in SQL, BigQuery nice to have, Python, data science segmentation/prediction algorithms
- Excellent analytical skills and strong statistical knowledge, as well as interest in applying them to complex problem
- Advanced Microsoft Excel capabilities
- Experience with Data Visualisation software
- Experience with using APIs
- Ability to delivery end to end data science projects: understanding business requirements, model creation and optimisation, understanding results and presenting back actionable insights
- Able to effectively manage stakeholder expectations, proactively and reactively
- Strong communication skills – both written and verbal
- Strong time management skills and the ability to work on multiple projects within project timeframes
- Knowledge of the media advertising ecosystem, with TV advertising advantageous, especially with familiarity of data architecture of data and reporting feeds
- Familiarity with Google Cloud Platform advantageous
What the job involves
- The Data Scientist is an exciting new role within the Solutions, Data and Analytics team, creating models and efficiencies to shape Advanced TV and optimise performance and processes
- This supports the requirements and expectations of the advertisers and clients, whilst delivering against the aggressive growth targets
- The role will include liaising and working with both the technical and commercial departments across Advanced TV, providing insights and best practice training
- Use data modelling and machine learning practices to analyse large datasets to create strategic insights
- Investigate and innovate yield forecasting process
- Build algorithms and design investigations to understand the data to provide tailored insights to our departments and clients
- Assess the effectiveness of current data sources and data-gathering techniques and improve data collection methods, using APIs and automation
- Liaise with commercial teams on the gathering and managing requirements
- Maintain clear and coherent communication, both verbal and written, to understand data needs and report results
- Communicate and present insights to stakeholders and for company wide usage
- Create guidelines and processes for data science within the broader team
- Drive innovation with new applications of data science
- Look out for opportunities to use data and insights across other functions of the business
Salary benchmarks
Our take
In an era where TV viewership spans multiple platforms and viewing patterns are evolving, advertisers in the realms of television find themselves facing the challenge of optimising one of the most potent advertising channels.
Enter Finecast, a pioneering solution. By harnessing data from sources like Experian and Mastercard, Finecast possesses the ability to comprehend households intricately, thereby constructing tailor-made audience profiles. This provides advertisers with the ability to precisely target and engage with their ideal audience.
Now, Finecast's ambitions extend towards broadening its clientele. Concurrently, the company is committed to enhancing transparency, upholding brand safety, and ensuring the integrity of the digital advertising supply chain. As the demand for personalised advertising experiences continues to surge, Finecast strives to solidify its standing as a pivotal provider of this invaluable service.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Holborn, London, UK
Leadership
Nicola Lewis
(CEO (not founder))Previously served as the Chief Investment Officer at GroupM and MindShare. Served as the Global Chief Growth Officer at Finecast for 2 years before being promoted to CEO.
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