Global Social, Influencer and Community Lead, Sonos
$129-160.7k
More information about location
4+ days a week in office
Wireless audio experience company
Posted today
Wireless audio experience company
1001+ employees
Posted today
$129-160.7k
More information about location
4+ days a week in office
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- An engaged, creator-first leader who understands what builds genuine community and knows the difference between an audience and one that’s actually paying attention
- A strategic communicator with a proven track record in influencer marketing, community management, and owned social programs that ladder into larger brand and marketing strategies
- Deeply familiar with the influencer landscape across tiers (nano to macro) and categories, with experience co-building programs that feel authentic rather than transactional
- A strong writer with an instinct for platform-native content and what it means for a brand to have a genuine point of view online
- Skilled at designing global social and influencer frameworks that allow for cultural and regional adaptation without losing brand consistency
- Comfortable operating in ambiguity. You make decisions and move work forward when direction isn’t fully defined, and you know when to pause, align, and course-correct before going too far
- Can plan, lead, and activate programs that hold together globally and translate locally
- Organized and data-informed. You use performance data to make decisions and can translate insights into action
- Genuinely passionate about music, audio, or consumer culture. You know what Sonos is building and why it matters
- Minimum of 7–10 years of experience in social media, influencer marketing, community management, or a combination thereof
- Proven experience building influencer programs across multiple tiers and categories
- Strong background in owned social strategy for consumer brands
- Demonstrated ability to manage and develop direct reports
- Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks
- Experience designing frameworks for global social programs with regional and cultural adaptation
- Familiarity with social media management platforms and influencer management tools
- Comfortable contributing at all levels on a lean team with high standards
- Proficiency in social media analytics and performance measurement platforms, with the ability to track, interpret, and report on program performance
- Familiarity with AI tools and how to apply them in a modern social and influencer workflow, for research, content planning, analysis, and operational efficiency
- Bachelor’s degree or equivalent experience
- Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested
What the job involves
- Reporting to the Head of Communications, you will lead the Social, Influencer and Community function at Sonos, responsible for growing the brand through creator relationships, community cultivation, and a consistent, compelling owned social presence
- This role sits within the Communications team at Sonos, which also encompasses Global PR and Corporate Communications
- You are responsible for developing a cohesive social strategy across influencer, community, and owned channels that delivers against business and marketing objectives, building programs that keep Sonos present, authentic, and resonant in the spaces its audience actually lives
- Strategies should set clear global direction while allowing for cultural and regional relevance
- Development and execution of these strategies will require close collaboration with Brand Strategy, Brand Creative, Brand Marketing, PR, Commercial Marketing and regional marketing teams, and you will be an active voice in shaping the strategies, ideas, and narratives that define how Sonos shows up
- You will have the opportunity to partner with the Head of Communications in building this function from the ground up
- This includes vision-setting, shaping processes, establishing a measurement philosophy that connects channel performance to real business outcomes, and assessing the tools, platforms, and agency partners the function needs to run well
- You will also define the lanes and shared responsibilities that determine how Social, Influencer and Community sits across Communications, Brand Marketing, and commercial partners, and shape how this function operates within the Communications team, the broader Marketing org, and across the business
- Your success will be measured by the quality of the creator and community relationships you build, the resonance of the stories you tell, and the degree to which Sonos becomes a brand people actively choose to talk about
- Shape and Implement Influencer, Community and Owned Social Strategies: Develop and own the annual vision across all three workstreams, including global strategies, program frameworks, and the playbooks that define how Sonos grows its presence through connection, creator relationships, and owned channels
- Build the Global Influencer Program: Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally. Identify the right approach across tiers and categories, ensure programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it
- Own the Community Strategy: Define the global community strategy and create the frameworks regional teams use to activate it locally. Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments
- Set the Owned Social Vision: Lead and execute Sonos' owned social presence, from strategy to day-to-day output. Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, partner with Brand Creative for brand assets, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant
- Influence the Narrative Upstream: Work with Marketing peers early in the planning process, bringing audience insight and channel intelligence to the brief before direction is set
- Cross-Functional Collaboration: Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments. Coordinate with CX on owned channel strategy and cross-functional measurement reporting
- Performance Measurement and Reporting: Establish KPIs and report regularly on influencer, community, and owned social performance and its impact on business and marketing goals
- Budget, Agency and Platform Management: Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes
- Stay Culturally Current: Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music service companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company HQ
Lower State, Santa Barbara, CA
Leadership
Tom Conrad
(CEO)Tom has been part of Sonos since 2017, becoming CEO in 2025. Previously, he was the CEO of Zero Longevity Science and the CPO of Quibi.
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