Senior Product Marketing Manager, 1Password
$135-183k
Canada: $127,000 - $171,000 CAD + Equity
A tool that helps people stay safe online.
Job no longer available
A tool that helps people stay safe online.
1001+ employees
Job no longer available
$135-183k
Canada: $127,000 - $171,000 CAD + Equity
1001+ employees
Company mission
To build a safer, simpler digital future for everyone.
Role
Who you are
- The ideal candidate has direct experience working on Zero Trust-related technologies like identity, application, or device security and is familiar with the broader cybersecurity industry
- 5+ years in the product marketing function with 8+ years of total work experience
- You have familiarity with products and technologies from Okta, Microsoft Security, ZScaler, Cloudflare, Netskope, and Duo Security, and similar companies
- You are obsessed with understanding customers' problems and leveraging market insights to create product roadmap recommendations, messaging, and go-to-market strategies
- You are a self-starter and enjoy leading the way on projects where there may not be a clear roadmap to follow, setting clear goals and reprioritizing work to have maximum business impact
- You lead with data and insights and the ability to analyze both product and market data to drive product prioritization, customer adoption, and marketing campaign recommendations. You understand that perfect data does not always exist and in these situations understand how to find and use proxy data/insights to make smart assumptions and decisions
- You have led and managed complex and comprehensive go-to-market strategies including audience segmentation, product positioning, messaging frameworks, competitive analysis, and cross-functional launch plans
- You can achieve alignment across various cross-functional teams like product, marketing, design, engineering, sales, support, and analytics, including presenting to executives as needed
- You are a strong communicator and able to navigate the unique challenges of a remote-first workplace and distributed team
- Culture and growth mindset is important to you. You value supporting others, listening and learning, winning as a team, and ultimately having fun with the people you work with
What the job involves
- 1Password is looking for a Senior Product Marketing Manager to play a central role in driving our product marketing for a new security solution. You will work closely alongside our product team to build a new product from 0 to 1 by playing a critical role gathering customer insights, defining market requirements, creating messaging, and leading the go-to-market strategy
- You will also partner closely with our marketing, research, and sales teams to deliver winning strategies that drive market awareness, customer acquisition/expansion, and an impactful product roadmap
- Connect the customer to the value: Build deep understanding of customer needs, pain points, and competitive set to create positioning and messaging frameworks for our new product offerings
- Launch the product: Lead and drive the strategy for launches by building comprehensive plans and partnering with marketing campaign teams, communications, and sales
- Voice-of-the-customer and market: Become an expert in the industry and champion the needs and pain points of customers through customer interviews, market research, win/loss data, and engaging with customer-facing teams
- Be data-driven: Build strategies based on product and market data and understand how to find the data you need or make informed assumptions/decisions when that data isn’t readily available
- Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company
- Work collaboratively: Partner closely with Product Management, Marketing Campaigns, User Research, Sales, and Customer Success
Our take
The continuation of remote and hybrid working, the rapid adoption of cloud apps and the acceleration of work-related burnout are trends combining to generate increasing demand for 1Password’s core service: password management.
Having started with a simple product for consumers, the company has now built out an impressive enterprise offering with over 100,000 business customers. However, its roots in B2C have arguably led to their B2B success with bottom-up adoption in large companies and a vibrant community of enthusiasts around the product.
The company is now looking to drive continued growth with an expansion of engineering and product teams to build out the portfolio of products. In particular, password management opens the door to new types of insights around unused accounts, low-security risk criteria, and unauthorized applications which are invaluable for security teams. Its continued improvements to its iOS and Android offerings prove its adaptability to mobile consumer behaviours.
These offerings put the company on a collision course with established enterprise companies like Okta and CyberArk. However, 1password’s leadership hopes its superior user experience, exemplified by a 2024 launched global partner programme of sales marketing and enablement resource toolkits will underscore its nimble approach and help it win out in the lucrative cybersecurity space.
Steph
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$620m
SERIES C
Jul 2021
$100m
SERIES B
Total funding: $920m
Company benefits
- Maternity and parental leave top-up programs
- Wellness spending account
- Generous PTO policy
- Company-wide wellness days off scheduled throughout the year
- Comprehensive health coverage
- Employee stock option program for all full time employees
- Retirement matching program
- Training budget, 1Password University access, and learning sessions
- Free 1Password account (and friends and family discount!)
- Paid volunteer days
- Employee-led DEIB programs and ERGs
- Fully remote environment
- Peer-to-peer recognition through Bonusly
- Home office spending account
Company HQ
Yonge-Bay Corridor, Toronto, ON
Leadership
Jeff Shiner
(CEO)Currently on the Board of Directors at GenomOncology. Previously Partner at Rosetta and Senior Development Manager at IBM Canada Ltd.
Roustem Karimov
(Founder)Currently Founder at Smart Moose Canada. Previously Consultant at WorldVision Canada, Java Developer at Sony and a Web Application Architect at AC Nielsen Canada.
Dave Teare
(Founder)Currnetly a Technical Solutions Provider at Teare Software Solutions Inc. Previously CTO at Agile Web Solutions,Technical Architect at World Vision Canada and a Software Engineer at IBM Canada.
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