Growth Marketing Lead, Orchard
Paid Digital
+ Stock options and other incentive pay may be provided
More information about location
Online real-estate marketplace
Job no longer available
Online real-estate marketplace
201-500 employees
Job no longer available
+ Stock options and other incentive pay may be provided
More information about location
201-500 employees
Company mission
Orchard's mission is to make home-buying stress-free, fair, and simple.
Role
Who you are
- 4+ years of experience in a performance marketing function, with deep hands-on ownership in Paid Search & Social. Google Ads required, including strong command of bidding strategy, campaign architecture, automation, and landing-page optimization
- Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement
- Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau, with the ability to move from raw data to clear insight to actionable next step independently
- Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high-performing ad, and build an effective testing pipeline in partnership with a creative team
- Experience managing or mentoring other marketers. You have a strong track record of making the people around you better. Formal management experience is a plus
- Experience with high-consideration, high-LTV products and an understanding of how to optimize for full-funnel quality, not just cost-per-lead
- Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further
- A builder and operator mindset. You do not just run campaigns; you build systems, testing frameworks, and processes that compound over time
- Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership
- Amazing attention to detail and comfort working in a fast-paced environment
What the job involves
- Orchard is looking for a Growth Marketing Lead to own our paid digital strategy
- You will manage an 8-figure marketing budget across Paid Search and Paid Social, set the strategy for both channels, and build the team and systems that execute against it
- Paid digital is one of the most important levers in Orchard's customer acquisition engine, and this role has a direct line to business outcomes
- This is both an individual contributor and a leadership role on Orchard's Growth team
- You will operate as a hands-on practitioner, deep in the data, running tests, and building the playbook, while building and developing a team of Growth Marketers
- As Orchard grows, so will the scope and team around this role
- It is a high-impact position with full ownership of a major channel portfolio and meaningful cross-functional exposure
- This is a full-time role that will report into the Head of Growth Marketing
- Own an 8-figure paid digital budget and take full accountability for performance outcomes across Paid Search and Paid Social, managing to ambitious CAC and LTV-based targets
- Set the strategy for both channels, including quarterly roadmaps for channel focus, testing priorities, and resource allocation, and iterate based on learnings and performance data
- Hire, manage, and develop a team of expert Growth Marketers, providing clear direction, coaching, and feedback while maintaining a standard of excellence
- Own reporting and paid conversion metrics end-to-end for your channels, consistently identifying, sizing, and advocating for improvements across the full funnel; synthesizing results into a clear narrative for stakeholders and leadership
- Build and maintain a creative testing engine that consistently produces new concepts and formats across static, video, and emerging placements, working closely with our internal creative team, freelancers, and AI-enabled tools
Our take
In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,
Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.
Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2026
$30m
LATE VC
Sep 2021
$100m
SERIES D
Total funding: $265m
Company benefits
- Medical, vision, and dental plans
- 18 weeks paid parental leave + customized one-month transition period
- 10 weeks paid leave for employees who need to care for sick family members
- Flexible PTO
- Team events
- Paid industry certification
- In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
- 401(k)
- Employer-sponsored and voluntary life insurance
Company HQ
NoMad, New York, NY
Leadership
Court Cunningham
(Founder & CEO)Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.
Salary benchmarks
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