Co-Founder & Chief Marketing Officer, FoodLabs
D2C Health Start-Up
+ Equity
3+ days a week in office
Venture studio and investor
Open for applications
Venture studio and investor
21-100 employees
Open for applications
+ Equity
3+ days a week in office
21-100 employees
Company mission
To have a positive impact on the future of food, nutrition, and health.
Role
Who you are
- We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs — because it will be
- You’ve built or scaled a D2C business before — and want to do it again with serious ownership
- Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack
- Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment
- Experience owning a P&L and making commercial decisions with real consequences
- Strategic thinker with founder energy — equally comfortable with spreadsheets and storyboards
- You know how to build and lead a team, but you’re still highly hands-on yourself
- A content obsessive with a proven track record of developing ideas that entertain and engage customers and community — building and activating brand, driving action, and tailoring execution to each channel
- Exceptional understanding for paid social (Meta, Tiktok, etc) from media buying, optimisation, creative strategy to creative sourcing
- Strong experience in influencer marketing. From discovery and outreach, to negotiation and briefing – you know how to efficiently motivate thousands of creators to talk about your product
- Confident in marketing controlling, financial modeling (for D2C) and forecasting
- Advanced across Shopify, GA4, performance marketing platforms, CRM and analytics tools
- Bonus points if you’ve scaled a subscription business, expanded to new geographies or launched new products to market
What the job involves
- We’re looking for a commercial and operational leader to take full ownership of our D2C business — across growth, retention, product, and margin
- This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction
- You’ll set the strategy, own the execution, and shape the team — turning a proven product into a household name
- You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics
- Own the full D2C P&L — with accountability for revenue, CAC, LTV, contribution margin, and payback
- Set the vision and lead execution across acquisition, retention, product, and customer experience
- Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels
- Scale lifecycle marketing through email, SMS, packaging, content, and product experience
- Build and lead a high-performance growth and creative team, with strong agency and freelance support
- Own the digital experience: CRO, website, product merchandising (we use Shopify)
- Launch new products, bundles, and pricing strategies — from idea to execution
- Collaborate cross-functionally with R&D, Ops, and Customer Support
- Use data to drive day-to-day performance and long-term forecasting
- Represent the D2C business line with investors and in board-level conversations
- Build & lead the D2C team (Influencer Manager, freelancers & agencies)
Salary benchmarks
Our take
FoodLabs is a Venture Capitalist investor and venture studio that focus on intellectual property and scalable business models toward a more sustainable food industry.
The company has adopted its mission after its founder felt the food industry was treated as one of the most relevant industries for human health but as one of the most irrelevant industries to the climate. The food industry’s contribution to greenhouse emissions is huge, hence this mission is as urgent as ever.
FoodLabs also closed its new early-stage fund called Food Fund, which will help European innovators create positive change. It also releases important reports such as "Food For Climate" in 2023, which explores the impact of FoodTech startups on the environment. There are countless other opportunities for FoodLabs to help improve food sustainability and the company will do so with its purpose-for-growth approach.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Mitte, Berlin, Germany
Leadership
Christophe Maire
(Founder & Managing Partner)Previously founded txtr and gate5 AG, acting as CEO, and High Tech Center, acting as Managing Director.
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