Demand Generation Manager, Rotageek
More information about location
Data informed employee scheduling
Be an early applicant
Data informed employee scheduling
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To help businesses perfectly predict and meet demand by using data-driven tech to effectively and fairly schedule staff.
Role
Who you are
- You’re commercially minded: You understand pipeline, revenue-focused marketing and the connection between campaign activity and business growth
- You’re analytical: You’re comfortable owning funnel metrics, campaign reporting and pipeline attribution, and using data to make decisions
- You’re a hands-on campaign builder: You can move from strategy into execution, managing the detail required to launch, monitor and optimise campaigns
- You know demand generation: You have experience across paid media, email, webinars, ABM, content syndication and other channels that create qualified opportunities
- You’re confident with systems: You have hands-on experience with marketing automation platforms such as HubSpot or Pardot and CRM systems such as Salesforce
- You communicate clearly: You can write compelling copy, brief creative and content effectively, and present strategy and results to senior stakeholders
- You collaborate naturally: You enjoy working closely with Sales and understand how strong alignment improves lead quality, handoff and conversion
- You test and learn: You iterate quickly, course-correct based on results and keep looking for ways to make the pipeline engine stronger
What the job involves
- We’re looking for a hands-on Demand Generation Manager to own the strategy, execution and performance of campaigns that generate qualified pipeline for Rotageek
- You’ll sit at the intersection of Marketing and Sales, turning targeted audiences into engaged prospects and engaged prospects into sales-ready opportunities
- You’ll help build a multi-channel demand generation engine across paid, organic and owned channels, then iterate on it relentlessly based on data
- This is a role for someone who enjoys both setting the strategy and getting into the detail of campaign execution
- You’ll help shape how Rotageek reaches key verticals and named accounts, improve lead quality, strengthen Marketing and Sales alignment, and make a measurable contribution to pipeline and revenue
- Let’s be clear from the start: this isn’t just a campaign coordination role. You’ll own the demand generation engine from strategy through to reporting, making sure every campaign has a clear audience, purpose, measurement approach and commercial outcome
- You are the pipeline builder, the campaign operator and the person turning insight into action
- Owning demand generation strategy: Defining and executing the demand generation strategy across paid, organic and owned channels, including paid social, paid search, email, webinars, ABM, content syndication and other relevant activity
- Building always-on campaigns: Creating and managing always-on and campaign-specific programmes that generate MQLs and SQLs in line with pipeline targets
- Aligning with sales: Partnering closely with Sales to agree lead definitions, handoff processes and feedback loops that continuously improve lead quality and conversion
- Managing marketing automation: Working with Growth Marketing to manage and optimise marketing automation, lead scoring and lifecycle processes
- Running ABM programmes: Developing and testing account-based marketing programmes focused on key verticals and named accounts
- Reporting on pipeline: Owning campaign reporting and pipeline attribution, providing regular performance updates and clear recommendations to senior stakeholders
- Optimising investment: Reviewing pipeline and ROI performance to improve budget allocation across channels and maximise commercial return
- Creating conversion-focused content: Collaborating with Content Marketing to develop landing pages, gated content, email sequences, ads and other assets that convert
- Testing and learning: Staying close to demand generation best practice, emerging channels and new tools, while bringing fresh ideas and experiments to the team
- Improving the funnel: Using performance insight to identify friction across the journey from audience engagement to qualified opportunity, then testing ways to improve conversion
- Why you’ll love it here:
- The opportunity to build and scale Rotageek’s demand generation engine
- Clear ownership of campaigns, pipeline contribution and performance improvement
- Close collaboration with Sales and senior stakeholders across the business
- The opportunity to shape how Rotageek reaches key verticals and named accounts
- A test-and-learn environment where new ideas and experimentation are encouraged
- The chance to make a measurable impact on the growth of a scaling workforce management platform
Application process
- Screening Call: Virtual via Google Meet with one of our team to have a friendly chat, learn more about your experience, what excites you about the role and how you approach building demand
- Competency Interview: Online you’ll meet the hiring manager and we’ll explore your experience, channel knowledge, analytical approach and how you've worked with sales to generate pipeline. This is also your chance to ask us anything about the role and company
- Final Stage Interview: You’ll meet members of the wider team and talk through how you would build a multi-channel demand generation programme, approach ABM and use performance data to improve pipeline contribution
Salary benchmarks
Our take
Many businesses still adopt labour-intensive, time-consuming, manual processes, which do not provide staffing metrics. Employee scheduling is often a cumbersome process and manual errors are common. Rotageek's product helps firms predict customer demand, schedule staff and improve operational efficiency.
The company has a strong client list, including Pets at Home and O2 who, along with the rest of its clients, use their software across their UK stores to more effectively schedule staff, provide cover for shifts and to manage leave during busy periods. By allowing user to with the wider company, including HR, payroll and other business functions, Rotageek offers a comprehensive solution.
The global workforce management sector is growing, as more and more companies automate their operations. This should provide a strong tailwind for Rotageek which appears to be going strong in the sector. Its acquisition by ELMO Group in 2025 broadens Rotageek's customer reach, while enhancing it's parent company's rostering and scheduling solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jun 2022
$4.1m
LATE VC
May 2020
$8.1m
LATE VC
Total funding: $23.3m
Company benefits
- Work from home, work from a coffee shop, work where suits you. We also provide global co-working membership if desired
- Unlimited holiday: 25 days holiday + 1 extra on your birthday (excl. bank holidays) — We believe plenty of holidays set us up for success so allow annual leave requests above this as part of our unlimited leave policy
- £250 WFH setup budget + all the hardware you need
- Enhanced parental leave
- Private medical insurance with Vitality and support for mental health
Company HQ
Holborn, London, UK
Leadership
Chris McCullough
(CRO & Co-Founder)Has a PhD in Genetics after completing a Medicine degree at Edinburgh
Nick Mann
(Head of IT Ops/Integrations & Co-Founder)An IT professional with over 25 years experience in both development, architecture and project management.
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