Email Marketing & CRM Manager, Verto
2+ days a week in office
Simplifying cross-border payments in emerging markets.
Job no longer available
Simplifying cross-border payments in emerging markets.
101-200 employees
Job no longer available
2+ days a week in office
101-200 employees
Company mission
To make cross-border payments accessible for businesses and financial inclusion for all.
Role
Who you are
- We are seeking an experienced Email Marketing and CRM Manager who is passionate about driving customer acquisition and retention through targeted email marketing and effective CRM strategies
- This role will require a deep understanding of our customer base, the ability to analyze customer data and behaviour, and a track record of driving business results through email marketing and CRM
- 3+ years of experience in email marketing and CRM management, with a track record of driving business results
- Experience in Data Analytics
- SQL or MS Excel proficiency
- Experience working in the payments or financial services industry is preferred
- Strong analytical skills and ability to use data to drive decision-making
- Experience with CRM systems (specifically HubSpot) and email marketing platforms (e.g. Mailchimp, Campaign Monitor, Active Campaign etc)
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
What the job involves
- You will be responsible for driving revenue growth and achieving ambitious targets through the development and execution of email marketing campaigns and CRM activities
- Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives, and execute targeted campaigns to drive new business opportunities
- Manage lead data in our CRM system, and work with the sales team to ensure lead quality, lead nurturing, and lead conversion
- Develop and implement effective email marketing campaigns to drive customer acquisition and retention
- Develop and execute targeted campaigns through our CRM system to drive revenue growth and customer engagement
- Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives
- Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.
- You continuously strive to automate campaigns along the entire customer lifecycle to achieve scalability
- Setting up automation systems to execute lead distribution to the entire sales floor
- Troubleshooting daily issues and challenges faced by the sales team, collaborating with other teams in the organization for all CRM initiatives.
- You carry out regular A/B tests of the campaigns
- Driving CRM initiatives and overseeing the execution of campaigns
- Develop tracking to improve the conversion ratio
- You work cross-functionally with different departments to develop and execute complex and automated campaigns that use insights from across the company
- Stay up-to-date on industry trends and best practices in email marketing and CRM, and apply these learnings to drive innovation and improvement in our marketing efforts.
- Monitor and report on the effectiveness of lead generation campaigns, and make recommendations for improvement based on data and analysis
- Monitor and report on the effectiveness of email marketing campaigns and CRM activities, and make recommendations for improvement based on data and analysis.
- Analyze customer data and behaviour to identify trends and insights that can inform marketing and communication strategies
- Maintaining and improving data management processes and accuracy
- Manage and maintain customer data in our CRM system to ensure accuracy and completeness
Salary benchmarks
Our take
Verto is a UK-based global B2B payment platform, specialising in assisting small to medium-sized businesses with their supplier transactions across borders. With a particular focus on African countries, Verto addresses the challenges associated with incompatible monetary transactions between African currencies and Western countries. By eliminating the need for intermediary currency conversions to dollars, Verto offers transactions that are up to nine times cheaper than those offered by traditional banks.
While many fintech companies have primarily focused on person-to-person transactions across borders, Verto stands out by catering specifically to small business transactions. This is a significant market, considering that 30% of global imports are sourced from foreign B2Bs. Verto's expansive reach extends to over 200 countries, exemplifying its forward-thinking approach in an increasingly interconnected world.
In 2022, Verto established partnerships with notable companies such as Locusnine, an Indian software company, and Xente, a Ugandan company. These collaborations serve as a testament to Verto's promising position within the industry. Building on these breakthroughs, Verto has ambitious plans to expand further into emerging markets in the coming years, capitalising on its innovative solutions and growing reputation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
32% employee growth in 12 months
Company
Employee endorsements
Career progression
"Clear goal setting and KPIs with a new progression structure just released making development and personal career goals a priority and bi annual..."
Funding (last 2 of 4 rounds)
Oct 2024
$0.1m
GRANT
Sep 2021
$10m
SERIES A
Total funding: $12.4m
Company benefits
- 🌎 The opportunity to work from anywhere in the world for 30 days a year, allowing you the chance to learn more about the world and global economy (we also love it when people use this time to visit emerging markets)
- ✈️ Access to our Employee Integration programme, giving you the opportunity to travel to and work with the team in our hubs in Kenya, Nigeria, South Africa and India
- 💪 Discounted gym membership
- 🥂 Regular company social events
- 🤑 A Perkbox Subscription giving you discount to 1000s of retailers
- 🥣 Free Deliveroo lunches on days in the office
- 🏥 Private Vitality Health and Dental coverage for you and your family
- 🍼 Generous parental leave policy
- ☕ Stay refreshed: teas, coffee and beer on tap
Company values
- Champion the mission: Verto is driven by curiosity and belief to solve cross-border payments pain points globally
- Be the best: Verto is open, takes appropriate risks, adopts a results-driven approach, and are the best at what we do
- Run with it: We are determined, seek challenges, take ownership of tasks, act fast and deliver results
- Go the extra mile: Verto delivers beyond what is possible. We make impossible possible
- Customer first: Verto is creative in solving existing problems and bold in designing a new and better experience for customers
- We work as one: We value transparency, we share information, mistakes and successes
Company HQ
City of London, London, UK
Articles
Leadership
Ola Oyetayo
(CEO)Previously Portfolio Manager at Arbitrage Capital Limited and Group Corporate Treasury at Lloyds Banking Group, Financial Analyst at American Express.
Anthony Oduwole
(CTO)Previously Co-Founder at Tespoke, COO at Intelligent Robots Ltd and Co-Founder at Expedius.
Diversity, Equity & Inclusion at Verto
Alice Williams (Head of Expansion Operations )
- At Verto, we understand that diversity and inclusion aren't just buzzwords; they are critical elements that contribute to our overall success and innovation. As a business we're committed to driving financial inclusion across the world, starting in Africa, making diversity and inclusion a key pillar in both why our company exists and how we run our company
- A diverse workforce fosters creativity and problem-solving, allowing us to better meet the needs of our global customer base and we're proud that our company consists of 22 different ethnicities
- Our commitment to D&I starts from the top. We work closely with executives, managers, and employees to integrate D&I values into all aspects of our work culture, from hiring and retention to promotions and career development.
- We actively seek to recruit from a wide talent pool, ensuring that we consider candidates from all backgrounds, experiences, and abilities. But our efforts don't stop at hiring; we strive to create an atmosphere where everyone feels valued and heard.
- We work hard to create an inclusive environment that enables all employees to bring their full selves to work, driving engagement and productivity. We believe that the more diverse perspectives we have, the better decisions we make
- We actively promote safe spaces and inclusivity groups offer support and acceptance, enabling individuals to express themselves freely. They foster understanding, celebrate diversity, and promote equality, creating a welcoming environment for all.
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