Lead Product Designer, Rapha
Digital
Salary not provided
Plus company bonus scheme
iOS
Android
Figma
Senior and Expert level
London
4+ days a week in office
Cycling apparel brand
Be an early applicant
Cycling apparel brand
201-500 employees
B2CFashionSportseCommerce
Be an early applicant
Salary not provided
Plus company bonus scheme
iOS
Android
Figma
Senior and Expert level
London
4+ days a week in office
201-500 employees
B2CFashionSportseCommerce
Company mission
To inspire the world to live life by bike.
Role
Who you are
- 5+ years designing mobile applications for retail, fashion, sports, or fitness brands
- Proven experience designing subscription or membership products (onboarding, retention, engagement, benefits)
- Deep experience in high-end retail or luxury fashion, understanding what premium customers expect
- Strong track record designing for sports, fitness, or events applications
- Demonstrated ability to build and evolve design systems, creating reusable components, documentation, and standards
- Solid understanding of accessible design principles and WCAG standards, with experience implementing accessibility across digital products
- Expertise in creating experiences that bridge online and in-store; you understand how people move between channels
- Advanced Figma skills and experience with component libraries and design tokens
- Proven ability to work with engineers in agile environments
- The ability to balance business goals, user needs, and technical reality whilst maintaining quality
- A genuine understanding of cycling culture and what makes Rapha different
- Must demonstrate:
- A portfolio showing mobile-first work that connects digital and physical experiences (retail apps, event platforms, membership experiences)
- How you've designed subscription experiences that actually retain and engage members
- Examples of design systems you've built or significantly contributed to
- Your approach to accessible and inclusive design in practice
- Mobile experiences that connect to physical retail or events
- Your process for understanding and improving complex customer journeys
- Work that shows restraint, craft, and attention to detail, not just trends
- The ability to design for iOS and Android whilst respecting platform conventions
- Experience with tiered membership or loyalty programmes in any industry
- Understanding of international markets and localisation
- Background in community or social features
- You thrive in a high-pace environment with ambitious goals. You're comfortable getting stuck into the detail whilst also thinking strategically; you don't just execute, you shape direction. Agility and adaptability come naturally to you; change isn't something that frustrates you, it's how you work best
- You're focused on outcomes, not process for process's sake. You know when to follow the playbook and when to bin it, whatever gets the right result shipped matters more than ticking boxes or perfect documentation
- You work hard but you're collaborative by nature. You want to be part of a team, build proper relationships with colleagues, and get involved in the wider cycling community, whether that's joining rides, visiting Clubhouses, or just being around the sport
- You're either already driven by cycling or genuinely open to getting into it. You don't need to be the fastest rider or have a garage full of bikes, but you do need to understand or be willing to learn about the sport, the culture, and the commitment it takes. We're designing for the cycling community, and you can't do that well without really getting what matters to riders
- Most importantly, you want to build things that set new standards, work that others look to as the benchmark
What the job involves
- We're looking for a Lead Digital Product Designer who wants to help shape the future of how cycling, retail, and community come together digitally
- You'll work on our mobile app, website, and the connections between our digital products and our physical spaces, designing experiences that seamlessly blend online shopping, membership, events, and community
- This isn't about incremental improvements or following what others are doing
- We're building experiences that don't exist yet, thinking years ahead whilst shipping work that matters now
- You'll be designing for a sophisticated, global community of riders who expect excellence and creating products that become reference points for the industry
- Designing mobile-first experiences that connect our digital platforms with our physical spaces and events
- Creating journeys that work seamlessly whether someone's shopping online, visiting a Clubhouse, or managing their membership
- Working on subscription features that drive engagement, retention, and member value
- Developing and evolving our design system, creating components, patterns, and standards that work across platforms
- Ensuring our products are accessible to all riders, meeting WCAG standards and inclusive design principles
- Running research with riders, members, and Clubhouse visitors to understand real needs and behaviours
- Collaborating with retail, events, membership, and product teams to understand the full customer experience
- Working with engineers to ship high-quality features that actually work
- Setting the standard for design quality and mentoring other designers
Salary benchmarks
Our take
Rapha is a cycling apparel brand that aspires to create items of the highest possible quality by using advanced manufacturing techniques. Having been the clothing supplier to Team Sky, as well as the women’s UCI WorldTour team CANYON//SRAM, Rapha has worked to align itself with the best names in sport.
The company has seen a series of ups and downs as UK consumer interest in cycling rises and falls. For example, it was able to capitalise on peaks in the market generated first in the wake of the 2012 Olympics, as well as during the pandemic - though it has also faced lulls. Despite this, the company remains positive, and says it has made moves that put it in position to unlock its next phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
5% employee growth in 12 months
Company
Company benefits
- Access to a Global Employee Assistance Programme
- A variety of resources to support your mental health and wellbeing
- Monthly social events
- Quarterly team away days
- Regular talks and events organised by our Culture Club
- Generous annual leave rising with length of service
- Enhanced parental leave options
- Enhanced pension schemes
- Healthcare
- Lessons to build confidence, inspire and support those at the beginning of their cycling journey (you don't need your own bike to take part)
- Annual testing allowance so you can put our products through their paces
- Significant staff discount
- Flexible working - we just have core hours for collaboration and time with out teams
Company HQ
Archway, London, UK
Leadership
Simon Mottram
(Founder & Director)Previously Brand Marketing Consultant at various companies, including Interbrand, Sapient, Circus and Fourth Room.
Fran Millar
(CEO)Previously CEO at Belstaff, INEOS Hygienics and INEOS Grenadiers Cycling Team.
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