Senior Specialist, SoFi
Talent Brand
$86.4-162k
+ Eligible for a bonus
Mobile & online personal finance services
Posted today
Mobile & online personal finance services
1001+ employees
Posted today
$86.4-162k
+ Eligible for a bonus
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- The ideal candidate is obsessed with data, is a self-starter, and feels a personal connection to our mission of helping our members achieve financial independence to realize their ambitions. They thrive in fast-paced, collaborative environments where they can make an impact - on their careers, on SoFi, and on the entire fintech industry
- 4+ years of experience as a Recruitment Marketing Specialist
- Bachelor’s Degree
- In-depth knowledge of recruitment marketing strategies
- Hands on experience with recruitment marketing software, preferably with Hubspot
- Comfortable analyzing and synthesizing data
- Can use data to create actionable insights
- Self-starter
- Ability to multitask and prioritize daily workload
- Creative thinker and proactive problem solver
- Outstanding organizational and time management skills
- Excellent communications and interpersonal skills
What the job involves
- The Talent Brand Senior Specialist is a passionate demand-generation marketer who will support the SoFi talent acquisition team to attract, engage, and nurture talent by developing and executing highly targeted, multi-channel marketing strategies in key hiring markets. This person will be a critical part of helping to establish SoFi as a destination for top talent in the fintech industry
- This person is a creative storyteller who will bring innovative ideas that will help SoFi reach and engage our target audiences through search, social, email, events, and partnerships
- Plan and implement recruitment marketing strategies to build awareness and leads for key hiring areas
- Internal Metric: Help reach goal that by EOY 5% of all 2021 SoFi hires are marketing influenced
- Create and implement strategies for building and nurturing a SoFi Talent Community
- Internal Metric: Build a database of at least 5,000 for current/future roles
- Plan and manage email campaigns and newsletters
- Internal Metric: Run a minimum of 10 email marketing campaigns per quarter through Hubspot to (1) re-engage previous applicants and/or (2) move prospects through recruitment funnel from awareness to decision
- Market and test recruitment marketing messages across multiple channels
- Internal Metric: channels include, but are not limited to: LinkedIn, Facebook, Twitter, Zoom, Blogs, SEO, Glassdoor, Indeed, other external job boards, 3rd party partnerships, email marketing, career site, etc
- Partner with recruiting and business leaders to enrich job descriptions for key roles
- Work collaboratively with Recruiting, Employee Experience, and the greater People team to stay aligned on shared goals/initiatives
- Research marketing and advertising trends in the fintech and tech industries and use insights to influence future recruitment marketing strategies
- Identify the tactics and platforms that will be most effective in reaching a specified target audience
- Keep abreast of new trends in social media
- Track, measure and report on campaign results on a weekly basis. Optimize and iterate based on insights collected to further maximize campaign ROI
- Internal Metric: Run at least 50 campaign tactics per quarterTactic = 1 email, 1 ad, 1 event, etc
- Create and share monthly reports on key recruitment marketing campaigns with stakeholders within the Recruiting org and the business
- Support greater Talent Brand team in developing team-specific value propositions
- Generate monthly updates for Staff in the form of email updates and presentations (when necessary)
- Suggest new ideas for improving candidate experience and engagement
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets them apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company values
- Put our member's interests first – if we take care of our members' interests, it will best serve our interests.
- Run after problems – we must build a culture of people who run after problems in order to ensure we execute with excellence and “things” do not fall through the cracks.
- Embrace diversity, everyone should feel welcome, included and able to contribute – diversity is a differentiator and our team should reflect society. We should continue to encourage and celebrate diversity.
- Get to the truth and make principle-based decisions – we can only make the best decisions if we have the right data, all of the perspectives, and if we align on the guiding principles.
- Make your footprint bigger than your foot – selfless acts are critical to elevate beyond the impact of our collective individual efforts.
- Do the right thing, if you're not sure, do the harder thing – our business is built on trust and integrity, which requires both adhering to the letter of the law and regulations and doing the right thing for the company and our members..
- Set ambitious goals, be gritty, be accountable - we must hold ourselves and others accountable for delivering our business objectives, for our culture, and for our member.
- Take care of other people and help them grow - our people are our greatest differentiator, if we take care of our people, they will take care of our members.
- Iterate, learn, innovate - we are all responsible for innovation and we must embrace data-driven decisions.
- Be SoFi missionaries - our products, our services, our brand, and our business must be durable over the long term to achieve our mission—be a missionary.
- Don’t forget to smile - our ambition is contagious: it makes us smile to see people inside and outside of SoFi succeed.
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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