Director of Digital & Performance Marketing, SentinelOne
$162.8-244k
+ RSUs + ESPP
AI-powered enterprise cybersecurity platform
Be an early applicant
AI-powered enterprise cybersecurity platform
1001+ employees
Be an early applicant
$162.8-244k
+ RSUs + ESPP
1001+ employees
Company mission
To give the advantage to those who secure our future.
Role
Who you are
- 10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred
- Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy
- Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI
- Deep expertise across paid media, audience targeting, and performance optimization
- Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar
- Strong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation
- Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy
- Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement
- Ability to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability
- Player/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment
- We’re looking for people who are relentlessly curious and committed to continuous learning
- AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes
What the job involves
- As a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert
- This is not a traditional demand gen or media role: you will connect audience, intent, creative, and data into a real-time, signal-driven growth engine that consistently produces a high-quality pipeline and accelerates revenue
- This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency
- Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; identify market opportunities, whitespace, and growth levers to inform planning; act as a key contributor to annual and quarterly planning, influencing budget allocation and strategic bets
- Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; own performance across the funnel, from engagement to pipeline to revenue; architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH, leveraging each channel's strengths to drive coordinated, signal-based engagement across the buyer journey; use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement; ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume; establish clear linkage between media investment and business outcomes
- Translate ICP, personas, and segmentation into actionable target audiences across channels; leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend; apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach before a lead even raises their hand; use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels; leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates and connect online and offline signals; partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making and continuously refine targeting based on in-market behavior and performance data
- Set the AI roadmap for the digital marketing function, including which tools, which use cases, and which workflows get automated first; evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization; build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow; establish guardrails for responsible AI use in targeting, personalization, and content generation; track where AI is actually moving the needle on CAC, pipeline velocity, and conversion, and kill what is not working; keep the team current on new AI capabilities relevant to performance marketing and push adoption where it drives results
- Build and lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI-powered analysis to identify drivers of success and areas for optimization; continuously evolve performance benchmarks and redefine what great looks like
- Build, mentor, and lead a team of high-performing digital marketers; establish a culture of accountability, experimentation, and continuous improvement; elevate team capabilities across strategy, execution, AI fluency, and data fluency; set and maintain a high bar for performance, creativity, and impact
- Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing to keep digital strategy aligned with business priorities; partner with Geo Leaders to manage expectations and act as the digital voice in regional business reviews; share regional performance, pipeline creation progress, and digital engagement insights with Geo Leaders on a regular cadence; translate global digital strategy into regional context, and surface regional needs back into the broader strategy
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of traditional antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company has expanded beyond endpoint security into a broader AI-powered cybersecurity platform spanning endpoint, cloud, identity, and IT operations. This gives SentinelOne access to a larger enterprise market, although it also it also places the company in direct competitions with established cybersecurity leaders, including its biggest rival, CrowdStrike.
As cyberattacks become increasingly automated, the company is expanding its capabilities beyond detection to include AI-driven threat response, helping security teams contain attacks more quickly. While it still trails larger rival CrowdStrike in scale, SentinelOne is investing in platform expansion and automation to compete for enterprises looking to consolidate their cybersecurity into a single solution.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $798.1m
Company benefits
- Medical, dental, and vision coverage
- Employee assistance program
- Gym reimbursement
- Incentive-based challenges
- Mental health and mindfulness
- Unlimited Time Off
- Grandparent Leave
- Volunteer Time Off
- Paid Sick Time
- Paid Holidays
- 16 weeks Gender-Neutral Parental Leave
- Restricted Stock Unit Program
- Flexible Spending Accounts
- Life Insurance
- Short and Long Term Disability Insurance
- Team building activities
- Celebrations and social gatherings
- Community volunteering events
- Global all hands and local town hall events
- 401K
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)Tomer began their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they have served as the CEO since.
Sonalee Parekh
(CFO)Prior to joining SentinelOne in 2026, Sonalee was the CFO at Asana and RingCentral. They also held senior roles at Hewlett Packard Enterprise, Jefferies, RBC Capital, Markets, Barclays Capital and Goldman Sachs.
Barry Padgett
(COO & President)Barry joined SentinelOne in 2025 as CGO before briefly serving as the CFO then moving into their current role as COO. Previously they spent 4 years at Amperity as COO and CEO and 1 year at Stripe as CRO.
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