Paid Search Specialist, Ritual
$70-110k
This role is also eligible for equity
Direct-to-consumer health supplement company
Be an early applicant
Direct-to-consumer health supplement company
201-500 employees
Be an early applicant
$70-110k
This role is also eligible for equity
201-500 employees
Company mission
To help turn healthy habits into a Ritual.
Role
Who you are
- We’re looking for someone with a strong foundation in performance marketing—particularly search engine marketing—and a passion for optimization, creativity, and collaboration
- This role is ideal for someone with 2+ years of hands-on experience managing SEM campaigns across Google properties, including YouTube, who thrives in fast-paced, cross-functional environments and enjoys experimenting, learning, and iterating
- Experienced in Paid Search: You’ve scaled search channels before and are comfortable managing product feeds, Google Shopping, and YouTube campaigns
- Hands-On with Google Ads: You’re skilled in bid management, keyword targeting, and campaign optimization across search, shopping, and video. (Google Ads certification is a plus, but not required.)
- Data-Informed: You use data to guide your strategy and enjoy building and refining tests that yield insights
- Action-Oriented: You’re comfortable translating strategy into execution, and you thrive on achieving measurable results
- Organized and Detail-Oriented: You approach your work with care and structure
- Creative Problem-Solver: You draw from multiple sources of insight to create and execute thoughtful, strategic solutions
- Collaborative: You communicate well and enjoy working with cross-functional partners in creative, brand, product, and analytics
- Education: A degree in Business, Marketing, or a related field is welcome—but not required. We value practical experience, learning, and growth just as highly
- Experience: 2+ years of hands-on paid search experience
- A growth mindset, comfort with data, and enthusiasm for both testing and scaling
- Familiarity with direct-to-consumer business models and performance marketing metrics
- A collaborative, team-first attitude
What the job involves
- Ritual is seeking a Paid Search Specialist to help drive the expansion of our Paid Search portfolio. You’ll join our Growth Marketing team, which is focused on acquiring new customers efficiently and effectively
- Lead the vision, strategy, testing, and execution of Ritual’s paid search channels—including Google Ads (across all properties, including YouTube) and support for SEO optimization
- Conduct keyword research, testing roadmaps, bidding strategies, and budget allocation to help hit or exceed performance goals
- Collaborate with teams across growth product, creative, and analytics to improve the effectiveness of paid search campaigns
- Partner on go-to-market strategies for new product launches, creative and channel expansion on YouTube, shopping feed testing and management, and SEO updates
- Analyze and report on key metrics, sharing insights with the growth team and broader organization
- Stay up-to-date on emerging trends in search engine marketing and the digital marketing landscape
Our take
Ritual sells health supplements direct-to-consumer, with a strong focus on ingredient ethicality, traceability and transparency. Its products include multivitamins, plant based protein and Omega 3 – as well as a noteworthy prenatal vitamin, which was inspired by founder & CEO Katerina Schneider’s fruitless search for a similar product while pregnant.
The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.
The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2019
$25m
SERIES B
Aug 2017
$10.5m
SERIES A
Total funding: $40.5m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Katerina Markov Schneider
(Founder & CEO)Having studied at Brown University, they worked for Lehman Brothers until 2008, when they joined Fox Interactive Media for 2 years. They spent a combined 4 years at Universal Music Group and Atom Factory before founding Ritual in June 2015.
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