Product Marketing Lead, Fonoa
$190-240k
+ The total compensation package for this role may also include equity grants. Salary is benchmarked based on US rates and may vary depending on the location
Tax automation for the internet economy
Open for applications
Tax automation for the internet economy
101-200 employees
Open for applications
$190-240k
+ The total compensation package for this role may also include equity grants. Salary is benchmarked based on US rates and may vary depending on the location
101-200 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- 7+ years of experience in B2B product marketing, preferably in SaaS, fintech, tax, or developer platforms
- Strong strategic thinking and storytelling skills
- Experience with go-to-market for technical products and/or regulated industries
- Excellent written and verbal communication skills
- Highly collaborative, proactive, and comfortable in a fast-paced, high-growth environment
- Familiarity with marketing to technical and non-technical personas, including finance, tax, operations, and engineering
- Experience working in a scale-up or in cross-regional/global contexts
- Bonus: An eye for visual design to create and/or feedback on highly visual product collateral (e.g. decks, 1-pagers, etc.)
What the job involves
- We’re building a world-class team to match our ambitions—and product marketing is at the heart of how we bring our story to market
- As Product Marketing Lead, you will own the positioning, messaging, and go-to-market strategy for our suite of tax technology products
- You will sit at the center of Product, Sales, and Marketing, acting as the connective tissue that turns complex regulatory requirements and product capabilities into clear, compelling value for our customers
- You will work closely with Product Management to gain a deep understanding of our roadmap, customer problems, and differentiators, and to identify the most compelling stories to tell at each stage of the product lifecycle
- From there, you will shape how those stories are expressed across launches, sales motions, campaigns, and product education
- This is a highly hands-on role
- You will create and own core product messaging and narrative frameworks, develop product content and collateral, including pitch decks, one-pagers, solution briefs, case studies, and website copy, and ensure consistent messaging across all customer touchpoints
- You will also enable our commercial teams with the tools, training, and insights they need to confidently position our products and win deals
- This role reports to the VP of Global Marketing and partners closely with Product Management, Revenue, and Customer Success teams across EMEA and the Americas
- It offers high visibility, significant ownership, and the opportunity to shape how our products are understood and adopted globally
- Develop and iterate clear, differentiated positioning and messaging for each product line and segment
- Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas
- Partner with Product and Revenue teams to plan and execute new product launches and feature releases
- Own launch readiness, internal enablement, external communications, and performance tracking
- Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights
- Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy
- Conduct customer interviews and collaborate with research and insights functions
- Collaborate with content marketing and demand generation to produce product-led content such as webinars, webpages/blogs, and social media
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally.
Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform. Since launching in 2018, the company has expanded its product suite heavily and secured big-name clients such as Booking.com, Spotify, Teachable, Uber and Zoom.
With strong funding under its belt, Fonoa has continued to develop towards becoming a fully international player offering services on a global scale. The company is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, the company is well-poised to tackle an almost unending market that has catapulted other startups to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
196% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2022
$60m
SERIES B
Nov 2021
$20.5m
SERIES A
Total funding: $85m
Company benefits
- Stake in the company: You'll have equity in Fonoa so when we win, you win.
- 25 days paid time off (PTO):Relax, recharge, and come back ready to conquer the (tax)w world.
- Team offsites: Departments and teams organize their own offsites throughout the year - to collaborate, strategize, and spend time together.
- Lunch on us: Bi-Weekly team lunches: Bond with colleagues in the office or virtually.
- Home office allowance: Want a more comfortable chair? Need a new monitor? Would you like to make your space more inspiring? Create the perfect setup at home.
- FUNoa: Once a year, we bring the entire company together for learning, bonding, and fun in a unique and inspiring location somewhere in the world.
Company HQ
North City, Dublin, Ireland
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Filip Sturman
(Co-Founder & COO)Former CPO of the company. Before Fonoa, was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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