Growth Marketing Manager, Greyparrot AI

• At least 3+ years of demonstrable experience in a B2B marketing role in a startup environment with a strong focus in growth marketing and lead generation
• A Bachelor degree or above in related field
• Experience with executing successful multi-channel lead generation campaigns
• Planning and executing trade shows successfully
• Experience in managing freelancers and junior marketers or interns
• Excellent communication and interpersonal skills with a natural ability to build new relationships
• Proven analytical skills with confidence running and analyzing performance indicators through tools like Hubspot, Looker Studio, Google Analytics, etc
• Ability to coordinate and drive impactful action across the team

Desirable

• Full time - fixed contract until 30 January 2026
• Priority will be given to candidates who are able to start in January
• As a Growth Marketing Manager, the primary purpose of this role is to drive the growth and success of Greyparrot through strategic marketing initiatives
• This involves executing on our comprehensive demand generation strategy, aligning marketing efforts with sales objectives and target audience personas
• By implementing multi-channel campaigns and events, the aim is to generate a robust sales pipeline
• A crucial aspect of the position involves measuring and analysing performance metrics to optimise marketing campaigns for maximum return on investment
• Collaboration with the rest of the marketing team and cross-functional teams, including sales, product, operations, and finance, is essential
• Reports to: VP Marketing
• Execute on the comprehensive demand generation strategy : aligning marketing initiatives with sales goals and target personas and implementing multi-channel campaigns and events to generate sales pipeline
• This strategy will be prepared beforehand by the Head of Marketing, so that this role can execute on it
• Depending on the business needs, this could focus on new business, customer growth or partners and resellers
• Collaborating with cross-functional teams: partnering closely with business development, product, operations and finance functions to maximise impact and efficiency, including:
• Directing creative, marketing, and data resources in harmony to deliver brilliant customer experiences and conversion of new customers
• Owning demand generation initiatives (eg. Industry events, digital campaigns, account-based initiatives, advertising) that specifically target Greyparrot’s key geographies
• Drive business development team involvement in campaigns to maximise ROI
• Together with our Business Analyst, establish and maintain a comprehensive understanding of market trends, industry dynamics, and customer behaviors for specific geographies as agreed with the Exec team
• Execute a defined go-to-market and growth strategies for each key market
• Managing a team of freelancers, agencies, and interns to develop and execute campaigns and content
• Own the delivery of activities to support product positioning, differentiation and launches
• Coordinate updating of Support Hub content led by the Customer Delivery team
• Own the delivery of new sales collateral with the input of VP of Marketing and sales
• Measuring and analysing performance to optimise marketing programs for maximum ROI
• Managing marketing budgets effectively, tracking key performance indicators, and delivering on lead generation and pipeline growth targets
• Improve full funnel reporting in Hubspot, including supporting sales with their reporting

• 1. Apply with your profile
• 2. Video call with internal recruiter
• 3. Video call with hiring manager
• 4. Task
• 5. In office meeting