Director of Social Media, Community & Customer Marketing, Apollo.io
More information about location
Sales intelligence and engagement platform
Be an early applicant
Sales intelligence and engagement platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- The ideal candidate for this position has built and scaled multiple world-leading brands across numerous social channels, and has a strong grasp of customer and community marketing
- You’re an excellent storyteller, creative to your bones, and have a portfolio that places you firmly in the top 1% of practitioners in your field
- In addition to being a top-notch operator, you’re a phenomenal people leader and collaborator, with a demonstrated record of building and developing high performing teams
- A background in sales or sales technology is a strong plus, as is a strong and demonstrated skill as a project manager
- 10+ years of experience in marketing, with at least 5 years in social media management and 5+ years leading teams
- 3+ years of experience at a high-growth b2b SaaS company, preferably with a product-led growth motion
- A demonstrated track record of creating exceptional brands and narratives across numerous social channels — you’ve scaled followings from 100k to 1M and beyond multiple times
- A portfolio of extraordinary social content you have produced yourself, along with statistics and metrics that show tangible business results from your work
- The ability to measure and report on the efficacy and impact of your team’s work
- Exceptional writing, editing, storytelling, content creation and presentation skills
- Excellent leadership skills and a background of hiring, motivating, developing, and retaining world class talent
- A background in b2b sales is a strong plus
What the job involves
- Apollo is looking for a world-class leader to join our team as the Director of Social Media, Community, and Customer Marketing
- In this role, you’ll lead our efforts across all of our owned social channels, our 8,500+ member community, and will be an instrumental player in Apollo’s brand marketing efforts
- You’ll inherit a stellar team of 3 employees, and will own a substantial budget
- Your mandate? To grow Apollo’s brand presence and dominate the narrative in our industry, generating tens of millions of organic impressions per month, while maintaining a high engagement rate across all channels, and growing our follower base from ~120k to over 1M
- You’ll work closely with content marketing, brand design, product, partnerships, and other teams at the company to craft and deploy a social and customer marketing strategy that cultivates raving fans of Apollo across the world
- Along with your team, you’ll champion Apollo’s customers and personas, and create unique and compelling stories across all social channels to inform, delight, and engage our audience
- This role reports to the VP of Content Marketing & Product Education
- Lead and manage a team of 3 full time employees, plus a bevy of contractors and agencies — and hire, onboard and retain world-class team members as necessary
- Define campaign and program goals and KPI’s, and create robust reporting around all social content and campaigns
- Oversee the conception, production and distribution of content that delights, informs, entertains, and earns Apollo an ever-increasing share of voice across all owned social channels, including LinkedIn, TikTok, Instagram, Reddit, Twitter, and others
- Lead our influencer marketing efforts, deploying a roster of creators across channels that is always on-message and on-point
- Craft overarching stories and narratives that further Apollo’s business goals and build our owned audiences
- Cultivate and activate an army of 1,000+ superfans of Apollo via the Apollo community and Apollo’s Customer Advisory Boards
- Ensure Apollo’s slack community is the most valuable resource for sales, revenue operations, and small business professionals in the world through slack programming, in person meetups and engaging online workshops
- Create a flywheel of content about and created by Apollo’s customers that feeds every other content-creating program at the business
- Work cross-functionally across the business to activate Apollo employees to participate in our social and community campaigns
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
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