Senior Director of Product Marketing, Workiva

• 12+ years in product marketing, including 5+ years leading high-performing teams
• Undergraduate degree
• Reliable internet access for any period working remotely, not in a Workiva office

Desirable

• Craft bold, differentiated positioning that elevates Workiva’s platform and AI capabilities as the trusted foundation for finance, risk, and sustainability
• Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforces—and is reinforced by—the broader Workiva narrative
• Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
• Ensure platform capabilities—data foundation, workflow, controls, reporting, and extensibility—are represented consistently across all go-to-market content
• Own the team’s approach to positioning Workiva’s AI capabilities, ensuring messaging is credible, differentiated, and grounded in real customer value
• Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum
• Build a technical product marketing function, turning platform and AI capabilities into vivid, credible use cases that show buyers exactly how the technology works in practice
• Hire and guide the team in building high-impact demo content—live demos, recorded walkthroughs, and interactive experiences—for events, sales, and the website
• Partner with video, web, and events teams to ensure platform capabilities show up compellingly across keynotes, product videos, and workiva.com
• Partner with the product organization on alignment and execution of our launch process
• Work across marketing and enablement to plan how we bring innovations to the market
• Oversee the execution of our market launches
• Bring deep customer, buyer, and competitive insights into the business to inform platform strategy and roadmap direction
• Anticipate market shifts driven by AI and evolving buyer expectations, and position Workiva’s platform to lead
• Build and inspire a world-class team of product marketers covering corporate messaging, AI, platform capabilities, and technical product marketing
• Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
• Elevate the role and influence of platform product marketing across the organization