Product Marketing Associate, FreeWill

• Minimum 3-4 years in Software Sales or Marketing (relevant internships included) with experience in messaging, GTM execution, and customer research
• Strong interest in GTM strategies, product launches, and competitive research
• Exceptional organizational, project management, and time management skills, with a process-driven mindset and attention to detail
• Proven ability to collaborate effectively with cross-functional teams
• Excellent verbal and written communication skills with strong storytelling chops!
• Experience with proactive communication within an async or remote environment
• Demonstrates an independent, self-motivated working style
• Experience using Google or Microsoft Suite - Docs, Sheets, Slides, etc

Desirable

• We are seeking a Product Marketing Associate to support FreeWill’s portfolio of products that help nonprofits solicit planned and non-cash gifts. You will support the Product Marketing function in communicating the value of our products to the nonprofit market through positioning, messaging, go-to-market (GTM) initiatives, and collaboration across teams
• We're looking for a product marketer who is eager to jump into go-to-market execution and collateral creation and who is excited to make an impact in the nonprofit fundraising sector. The ideal candidate is curious, proactive, and adaptable, with a knack for turning complex features into clear, compelling narratives. You thrive in fast-paced environments, balancing creativity with analytical thinking, and enjoy working on a diverse set of projects
• This role reports to our Sr. Product Marketing Manager and is fully remote
• Messaging: Develop product messaging and positioning tailored to key audiences using research and data
• Collateral Creation: Collaborate with Marketing to create high impact collateral (e.g., one-pagers, slides, testimonials, case studies, videos), and support operational efficiency through testimonial approvals, and keeping marketing materials up to date
• Go-to-market Support: Support Sr. PMM with GTM launch campaigns with eventual ownership of small to medium-sized launches, including preparing materials, coordinating cross-functional teams, and monitoring post-launch KPIs
• Competitive Enablement: Gather and organize competitive research to develop and maintain up to date battlecards with relevant, actionable information
• Customer Marketing: Source partner testimonials and candidates for partner panels and case studies by proactively identifying customer success stories
• Product and Market Expertise: Build deep market, customer and product knowledge to educate internal teams about customer challenges and solutions
• Training: Collaborate with Revenue Enablement teams on training initiatives
• Stakeholder Management: Develop relationships with Enablement, Product, Sales, and Partner Success to drive value and trust within the organization

• Recruiter Phone Screen (30 minutes)
• Hiring Manager Interview (30 minutes)
• Work Sample (to be completed on your own time; approximately 1 hour)
• Final interviews with 3 FreeWill team members (3 separate 30 minute interviews)
• Offer (contingent on positive references)
• Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing any updates in terms of the process. If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers
• However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks