Customer Marketing Manager, Culture Amp
$89.7-102.5k
+ Equity (Employee Share Options Program)
Platform for staff surveying & analytics
Job no longer available
Platform for staff surveying & analytics
501-1000 employees
Job no longer available
$89.7-102.5k
+ Equity (Employee Share Options Program)
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- Experience building and executing successful marketing campaigns contributing to pipeline and revenue targets
- 3+ years in a demand generation and/or ABM campaigns role capacity in SaaS/B2B technology
- Exceptional project management skills
- Proven ability to collaborate and build rapport with cross-functional teams from marketing functions such as brand, design, content, regional, field, product marketing in addition to sales and revenue operations
- Ability to work both independently and to partner with peers and teams across multiple geographies
- Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one-team
- Results focus. Prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement
- Experience in campaign reporting and leveraging insights from analytics tools to improve campaign performance
- Hands-on experience with project management and martech tools (ex. Salesforce, Looker, Hubspot, 6sense, Sendoso, Asana)
- Comfortable working through ambiguity
- Exceptional communication skills
What the job involves
- As the Customer Marketing Manager, you will execute integrated marketing & ABM programs to generate expansion business and opportunities for our Account Management team
- You’ll contribute to the global expansion marketing quarterly pipeline targets while working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales to execute strategic campaigns targeted at our existing customers
- You are deeply curious and passionate about customers and their success and will leverage customer insights to fuel campaigns
- You’re excited to dive into data and crafting innovative programs that help our customers see the value of our solutions
- This role champions the success and growth of our existing customers through engaging and targeted marketing campaigns and drives revenue, retention, and advocacy
- In partnership with the customer marketing team and key partners, you will develop an understanding of customer insights/data and turn them into actionable marketing plans
- Build and execute customer expansion programs aligned to sales leadership, establish clear campaign goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity. and risk
- In partnership with the marketing teams, design creative, engaging, revenue-generating integrated campaigns across our most significant customer segments that increase engagement, drive retention, and uncover new upsell and cross-sell opportunities throughout the post-sales customer lifecycle
- Assist with forecasting, tracking, and reporting on marketing metrics and goals (MQLs, Opps, Pipeline)
- Define and manage the customer AB.X program
- Partner with regional marketing and sales to define and optimize lead follow-up from campaigns and events
- Partner closely with internal teams and customers to increase case studies and reference customers
- Partner with Brand & Content Marketing to create engaging customer-specific content and comms
- Partner with Product Marketing, Customer Success, and Customer Education to develop and drive customer marketing programs aligned to significant marketing and product launches
- Discover and deliver on moments that matter to our customers, including experiential events, gifting,. and more
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$82.5m
SERIES E
Total funding: $279.8m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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