Director of Product Marketing, Bynder

• The ideal candidate brings expertise, versatility, and an enthusiasm for continuously improving our position as the Best of Breed Pure Play AI-powered DAM Leader in the industry serving the most iconic brands in the world
• 7+ years of experience in product marketing leadership roles
• Deep understanding of the DAM market landscape or any closely related adjacent martech
• Technical acumen, especially around ML, AI, and SaaS
• Experience building high impact collateral
• Proven track record of developing and executing successful product marketing campaigns that drive ROI
• Excellent communication, presentation, and interpersonal skills
• A collaborative and results-oriented leadership style
• Proven ability to build and manage high-performing marketing teams

• We’re looking for a Director of Product Marketing who will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services
• This role will own the long-term product marketing strategy and tactics, and collaborate with several leaders within the organization on day-to-day operations and execution
• You will lead a talented team of marketers in developing and executing product marketing initiatives that drive product adoption, increase brand awareness, and achieve ambitious revenue goals
• Develop and implement a comprehensive product marketing strategy aligned with the company's overall business objectives
• Conduct in-depth market and customer research and analysis to identify market trends, customer needs, and competitive insights
• Define clear product messaging and positioning that supports and amplifies our vision and thought leadership, resonates with target audiences and differentiates Bynder in the marketplace
• Lead the creation of compelling sales and marketing materials, including product presentations, datasheets, case studies, and website content
• Work with customer marketing and customer success to build strong customer case studies that highlight the use cases and value our platform delivers to customers
• Collaborate with sales enablement to build and deliver competitive battlecards, sales plays, demo scripts and other tools for training and enabling across the direct and partner sales teams
• Oversee the execution of product launches, ensuring a smooth and successful market entry that maximizes revenue potential
• Manage and mentor a high-performing product marketing team, fostering a culture of collaboration and innovation
• Collaborate closely with peers in marketing, sales, product management, and customer success teams to ensure alignment across the organization
• Develop and maintain strong relationships with industry analysts and key media contacts
• Track and measure the success of product marketing initiatives using OKRs

• Hybrid, remote & flexible options
• Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
• Comprehensive health plans
• Unlimited holidays
• Generous parental and family leave
• Travel allowance
• Pension/401(k)
• Leadership academy
• StrengthsFinder assessment
• Access to LinkedIn Learning
• Mentorship program, as well as summer & winter school workshops
• Feedback culture, role scorecards and OKRs

Total funding: $22.2m

With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.