CRM Specialist, Gymshark
$56-66k
+ Discretionary annual company performance bonu
2+ days a week in office
Fitness apparel and accessories brands
Job no longer available
Fitness apparel and accessories brands
1001+ employees
Job no longer available
$56-66k
+ Discretionary annual company performance bonu
2+ days a week in office
1001+ employees
Company mission
To create the tools that help people unlock their full potential and put their ideas into action.
Role
Who you are
- Experience running campaigns through ESP (Braze preferred)
- Experience of email building practices including HTML and CSS
- Experience delivering customer facing communications
- Analytical mindset – detail driven and enjoy problem solving
- Organization, planning and prioritization skills
- Able to recognize blockers and ask for support to resolve them
- Able to build and maintain relationships with internal and external partners
- Ability to measure against set objectives and KPI's and produce reports based on findings
- Comfortable with ambiguity, are action- oriented, and self-motivated
Desirable
- Understanding of cross-channel marketing including Email, Push, SMS, Print, IAM
- Project Management experience from project briefing to reporting
- Ability to work proactively accurately under pressure
- Willing to challenge and be challenged
- Willingness to give and receive effective feedback
What the job involves
- Oversee the end-to-end management and execution of global CRM Marketing campaigns for online channels (Email, App, SMS). From planning, brief creation, implementation, set-up, testing, and proofing, through to reporting and post-campaign analysis
- Deliver accurate, timely and relevant communications at a regional level, applying an omnichannel approach to all customer initiatives
- Support automation manager to build out and execute customer journeys according to the strategies created between CRM and Lifecycle teams and optimise where agreed
- Maintain an active test and learn programme, learning what content and messaging resonates best with which audiences to increase our marketing ROI and inform future development and activities
- Track campaign activity against set KPIs and carry out weekly reporting, presenting contextual findings on a regular basis in a digestible and actionable format, including suggestions for improvements and optimisations
- Utilise new and existing software and technologies and provide feedback on any opportunities or optimisations needed
- Create disruptive and creative campaign communications to address business problems, guided by your supporting team
- Be the customer champion
Our take
Gymshark was founded to provide the best fitness and gym clothing, helping to unite the conditioning community. It's driven to producing innovative and effective performance wear, as well as growing an ever-expanding social media presence.
Its clothing and accessories help people to unlock their full potential and realise their goals in line with Gymshark's vision: 'before there is an action, there is an idea'. The online store offers everything from shorts and sports bras to resistance bands and water bottles.
With a broad range of brand ambassadors - including Steve Cook, Nikki Blackketter, and Matt Ogus - Gymshark is a leader in influencer marketing in the digital space, with a physical store opening on London's Regent Street in October 2022.
Gymshark is now one of the world's fastest-growing and most recognisable fitness brands, supported by millions on social media, and with customers in hundreds of companies. Its founder was named the UK's youngest billionaire by Forbes in 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2020
$264m
GROWTH EQUITY VC
Total funding: $264m
Company benefits
- Competitive 'Win Together, Lose Together' Bonus
- Full private medical insurance with no excess
- A truly flexible working culture
- Great training and learning resources & 10% time for personal development
- Employer pension contributions up to 7%
- Life Assurance at four times your basic salary
- 50% Gymshark Discount and Gift Vouchers Annually
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Blythe Valley Park, Solihull, UK
Leadership
Ben Francis
(CEO)Ben started Gymshark as a screen-printing operation in his garage in 2012 with a group of high school friends. He has grown the company since then, alongside a degree at Aston University.
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