Demand Generation Specialist, nCino
£31.6-49k
Cloud-based bank operating system
Open for applications
Cloud-based bank operating system
1001+ employees
Open for applications
£31.6-49k
1001+ employees
Company mission
To transform the financial services industry through innovation, reputation and speed.
Role
Who you are
- At least 2 years of experience crafting and executing marketing campaigns, including email programmes, ideally within a SaaS or technology environment
- Solid understanding of both inbound and outbound marketing tactics and digital marketing channels
- A track record of owning projects end-to-end, from conception through to reporting, across varying levels of complexity
- Experience with marketing technology platforms — familiarity with Salesforce, Marketo, and 6Sense is a strong advantage
- Excellent written and verbal communication skills, with sharp attention to detail in campaign copy and reporting
- A collaborative approach and the ability to build strong relationships across sales, marketing, and customer success
What the job involves
- NCino is on a mission to modernise financial services, and marketing is at the heart of how we grow
- As our Demand Generation Specialist, you'll be the engine behind the campaigns that bring new customers to our door and deepen relationships with existing ones
- This is a role where strategy meets execution — where your ideas translate directly into pipeline, and your impact is measurable
- Based in the UK and working in a hybrid model, you'll operate at the intersection of marketing and sales, building programmes that span digital channels, ABM, events, and email nurture
- You'll own the full demand generation funnel — conceiving campaigns, running experiments, analysing performance, and continuously optimising for results
- This is a cross-functional role by design
- You'll collaborate closely with marketing colleagues across disciplines and serve as a true partner to our sales and customer success teams — aligning programmes, sharing insights, and driving cohesive go-to-market execution across multiple product lines
- Design and execute end-to-end demand generation campaigns targeting new logo acquisition, cross-sell opportunities, and email nurture across multiple segments
- Own elements of the martech stack and manage deliverables across the full marketing funnel
- Track, analyse, and optimise funnel performance to build a predictable and healthy demand engine
- Manage meaningful KPIs — including net new leads, MQLs/MQAs, and opportunities — and own quarterly demand generation goals with a focus on strong ROI
- Apply email best practices to drive growth, while also testing creative and emerging tactics
- Analyse campaign results, report findings to stakeholders, and iterate continuously
- Participate in the planning and execution of broader demand generation initiatives in close partnership with sales and marketing teams
Salary benchmarks
Our take
nCino offers financial institutions an end-to-end cloud-based operating system that integrates with their core systems, rather than supplanting them. This allows them to streamline interactions between customers and staff, which speeds up onboarding, transactions, reporting and more.
Since launching in a community bank in North Carolina in 2012, nCino’s trajectory has been extraordinary. It now boasts over 1800 global customers and even went public in 2020. Indeed, despite the tough FinTech landscape of recent years, the company's performance has remained strong.
Lately, nCino has worked to expand its presence in the global south, signing deals with major banks in Australia, New Zealand and South Africa. It has also partnered with Codat in order to speed up loan underwriting and unveiled an AI-powered conversational copilot tool tailored specifically for banks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2019
$80m
LATE VC
Jan 2018
$51.5m
GROWTH EQUITY VC
Total funding: $204.2m
Company benefits
- Company-paid benefits: 100% premiums paid including medical, dental and vision, as well as disability insurance and life insurance. Each full-time employee also has their own company-funded HSA account.
- Career growth: Opportunity to advance your skills, knowledge and experience through career development, job growth, new opportunities and special projects both domestically and abroad.
- Work-life balance: Paid vacation, parental leave, adoption leave, company holidays, flex holidays, volunteer days and bereavement leave. Office amenities include complimentary coffee, beverages, healthy snacks and standing desks.
- Hybrid office: We know everyone is different, which is why we don't force our teams into a one-size-fits-all approach. Show us how you work best, and we'll work with you to make it happen.
- Financial benefits: Retirement plans, life insurance, student debt repayment programs, parental leave and more.
- Giving back: Two paid volunteer days per year, as well as an employee match donation program. Our community service team, nVolve, provides many opportunities to volunteer with local groups and nonprofits.
Company HQ
Mayfaire Office Park, Wilmington, NC
Leadership
Pierre Naude
(CEO)More than 35 years of Fintech experience. Previously served as Divisional President of S1 Corporation, after working as Vice President and Managing Partner of Unisys, a global information technology company.
Pullen Daniel
(EVP Corporate Development)20 years of financial services and banking experience. Previously led all US Sales before leading nCino's operations in EMEA, starting its London office and spearheading the company's expansion. Before this they were served as Vice President and Managing Partner of Unisys.
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