Sales Manager, Sona
£200-240k
OTE
£100-120k
BASE
Offers Equity + Commission
In office Weds & Thurs
2 days a week in office
People Operating System for Frontline Teams
Be an early applicant
People Operating System for Frontline Teams
101-200 employees
Be an early applicant
£200-240k
OTE
£100-120k
BASE
Offers Equity + Commission
In office Weds & Thurs
2 days a week in office
101-200 employees
Company mission
Solve the unique challenges of frontline work with technology that empowers every employee.
Role
Who you are
- Proven experience leading high-performing B2B sales teams in a fast moving, start up or scale up environment, ideally in a SaaS or tech environment
- Demonstrable track record of coaching and developing individual contributors into top performers
- Deep understanding of sales metrics, pipeline management, and forecasting tools (e.g., Salesforce, HubSpot)
- Exceptional communicator, capable of influencing and aligning cross-functional teams
- Strong prioritisation and time management skills with a bias for action
- Empathetic leadership style with a passion for growing others and fostering team culture
- Familiarity with sales methodologies such as Command of the Message, Challenger and MEDDPICC
What the job involves
- We’re looking for an experienced and strategic Sales Manager to lead our high-performing team of Account Executives as we enter our next stage of growth
- This is a unique opportunity to join a fast-scaling business and help shape the structure, processes, and culture of the sales organisation
- You’ll be responsible for empowering your team to perform at their best through thoughtful coaching, clear goal-setting, and a strong culture of accountability and motivation
- You’ll play a pivotal role in ensuring the team is set up to scale sustainably
- Our ideal Sales Manager is a data-driven, hands-on leader who thrives in a high-growth environment, brings structure without bureaucracy, and is passionate about coaching others to reach their full potential
- Act as a mentor and coach to AEs, driving skill development, confidence, and performance
- Deliver regular, actionable feedback and structured training to ensure continuous growth
- Leverage performance metrics, pipeline analysis, and CRM data to guide team strategy
- Own forecasting with a high level of accuracy; identify trends and implement adjustments proactively
- At the same time, willing to roll up your sleeves and be hands on in deals and sales processes. This includes attending client meetings, marketing events and developing your professional network
- Ruthlessly prioritise time, resources, and focus to align with business objectives and highest-impact opportunities
- Remove blockers and streamline processes to maximise AE productivity and outcomes
- Foster open, honest, and inspiring communication across the team
- Set a clear vision and rally the team around common goals, driving motivation and accountability
- Create a culture of psychological safety, ownership, and autonomy for all team members whilst maintaining standards of excellence and continuous improvement
- Champion a supportive environment where AEs feel secure to take initiative and push boundaries
Salary benchmarks
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Sona strikes a good balance between giving me the trust and autonomy to do my best work, while being on hand to support and unblock me where..."
Funding (last 2 of 3 rounds)
May 2024
$27.5m
SERIES A
Mar 2022
$7m
SEED
Total funding: $36.7m
Company benefits
- Share options
- Remote first and flexible working
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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