Product Manager, GoDaddy

Following an increasing shift online for businesses, GoDaddy has made some strategic moves to harness this market wave. Most significantly, it has gotten ahead of the boom in eCommerce with its invoicing and payments services.

This simultaneously demonstrates a keen commitment to the requirements of its top users, and streamlines its services by eliminating the need for third-party programs. It is a smart update demonstrating market sensitivity and good business strategy.

Though its marketing and business practices have, in the past, attracted the ire of some - GoDaddy has for the most part successfully navigated these issues. It certainly hasn't dented its impressive customer numbers, and it continues to boast an impressive customer base including Roblox, Telegram and Asana.