Senior Lifecycle Manager, Upstart

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
• 4+ years of experience in lifecycle marketing, CRM, or retention marketing roles
• Hands-on experience building and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results
• Proficiency in data analysis using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Model

Desirable

• Upstart’s Growth Marketing team drives scalable, data-informed customer acquisition and engagement across our lending products. The team focuses on connecting consumers to credit through thoughtful, well-timed interactions across channels
• As the Senior Lifecycle Marketing Manager (Emerging Products) at Upstart, you will own and scale lifecycle marketing for new and growing products, including Cash Line, Upstart’s new, always-on line of credit product
• You will design and optimize end-to-end customer journeys—from cross-sell and activation through retention, re-engagement, and winback—within a mobile-first experience. You may also be called on to support additional emerging products as they launch and scale
• Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback
• Drive growth for Cash Line through mobile-first lifecycle programs, leveraging push notifications, in-app messaging, email, and SMS
• Design and optimize multi-channel journeys that improve key metrics such as conversion, engagement, retention, and revenue
• Define detailed campaign requirements, including audience segmentation, trigger logic, and channel orchestration, in partnership with Product and Engineering
• Build and execute a hypothesis-driven experimentation roadmap across lifecycle stages, and translate results into actionable insights
• Analyze performance across campaigns and lifecycle stages, and communicate results through regular reporting (weekly, monthly, quarterly) with clear insights and next-step recommendations
• Partner cross-functionally with Product, Analytics, Engineering, and Creative to improve the end-to-end customer experience
• Develop and maintain reporting frameworks and dashboards to measure lifecycle performance and inform prioritization
• Support lifecycle strategy and execution for additional emerging products as they are introduced