Manager of Brand Marketing, Rent the Runway
$85-95k
+ Equity
More information about location
4+ days a week in office (Brooklyn, NY )
Women's clothing subscription service
Be an early applicant
Women's clothing subscription service
1001+ employees
Be an early applicant
$85-95k
+ Equity
More information about location
4+ days a week in office (Brooklyn, NY )
1001+ employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- This is a hands-on role for someone who is part strategist, part operator, part community builder—who thrives in the details, loves turning strategy into action, and moves seamlessly between big-picture thinking and execution
- 4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand
- Proven track record shipping multiple concurrent campaigns on time and on brand, with obsessive attention to detail and a relentless hatred of slippage
- Execution-focused marketer with strategic awareness. You understand brand narrative and customer storytelling deeply enough to translate direction into brilliant briefs and campaigns. You don't need to set the strategy—you excel at bringing it to life flawlessly across every channel
- Omnichannel campaign expertise. You understand how messaging, creative, and tactics need to align across channels, and you can coordinate across teams without authority
- Expert systems thinker. You're proficient in Asana and comfortable with Figma, Google Analytics, and Looker. You're curious about and comfortable experimenting with AI tools to enhance workflows—from performance analysis to creative optimization. You love building processes that allow teams to scale without sacrificing quality
- Cross-functional orchestrator. You're comfortable being the POC across creative, growth, product, and external partners. You solve problems, clear roadblocks, and drive alignment through relationship and clarity
- Communication skills at multiple altitudes. You can write a tight brief for the creative team and a clear executive update for leadership. Your thinking is sharp and your communication is direct
- Community-led marketer with real-time cultural awareness. You stay connected to customer feedback, community sentiment, and emerging trends, translating them into actionable insights that keep our brand culturally relevant
- Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem
- Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform campaign strategy and optimization
- Experience in fashion, retail, lifestyle, or DTC (a plus). You understand the relationship between brand narrative, product, and customer loyalty—and you understand the RTR customer
What the job involves
- Rent the Runway is looking for a Brand Marketing Manager to own the campaign moments and community experiences that define how RTR shows up in culture
- You'll develop and execute bold, insight-driven 360° marketing campaigns that bring our brand to life across every channel—from NYFW to wedding season to summer travel and beyond
- You'll design and produce our tentpole events and community programming that deepen customer connection and spark cultural conversation
- You'll play a key role in how women discover and experience Rent the Runway, translating business priorities, consumer insights, and product stories into impactful campaigns, events, and brand moments that drive brand relevance and business growth
- You think strategically about brand narrative and customer storytelling—and you live in the details. You hate to see a deliverable slip or a cultural moment missed
- Brand Marketing Management:
- Translate strategic direction from the Director into tactical briefs that empower our creative and channel teams to deliver breakthrough work. You'll manage brief calendars, coordinate feedback loops, and ensure every brief is crystal-clear on what we're trying to accomplish and why
- Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, and strategic presentations that inspire teams and secure alignment
- Serve as a key POC for the creative team on campaign strategy, messaging, and deliverables. You'll be embedded in the development process, translating marketing strategy into actionable creative direction while protecting the integrity of our briefs in coordination with Creative Production & Creative Operations
- Facilitate cross-functional campaign alignment. You'll lead kickoffs and status meetings with Growth, CRM, Social, Site, Fashion, and Product teams to keep everyone in lockstep and ensure campaigns are synced across channels
- Serve as a brand custodian. You'll maintain brand integrity across all customer and community touchpoints, ensuring every activation is on-brand, reflects our values, and deepens community trust and belonging
- Customer & Community Programming:
- Bring the RTR vision to life through seasonal storytelling, product launches, and key brand moments that deepen customer connection and drive brand relevance
- Design and own our community and customer engagement strategy. You'll develop tentpole event series and ongoing community programming that deepen customer connection to the brand, from intimate activations to cultural moments
- Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
- Execute end-to-end event production and community initiatives. You'll own project plans, timelines, vendor management, budgets, partnerships, and on-site logistics—with obsessive attention to detail and a relentless focus on brand alignment. You'll develop and oversee ongoing editorial series, community experiences, and customer touchpoints that build brand loyalty and drive engagement
- Bring a community-led, insight-driven approach to every campaign. You'll stay connected to customer feedback, community sentiment, and real-time cultural moments—surfacing insights and opportunities to keep our brand relevant, resonant, and in conversation with our audience
- Performance Reporting & Insights:
- Lead post-campaign recaps, synthesizing performance data and creative learnings across channels, then translate insights into directives for what to repeat, evolve, or stop. Partner with Growth, CRM, Site and Social on campaign tracking and performance optimizations
- You'll help identify patterns in what works, bring a brand lens to performance decisions, and ensure our campaigns are building long-term brand value alongside short-term performance wins
- Track brand health metrics and competitive landscape continuously. Monitor key metrics across awareness, consideration, sentiment, and engagement. Stay connected to the competitive landscape and cultural shifts to identify threats and opportunities, translating insights into strategic recommendations that keep RTR positioned as a cultural leader while driving customer engagement
- Use AI to accelerate performance analysis, extract insights from campaign data, identify patterns and opportunities, and automate reporting processes—freeing you to focus on strategic recommendations and creative optimization
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this channel to sell clothes previously rented through its platform, it will, for the first time, be selling new clothes based on rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing, it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company HQ
Hudson Square, New York, NY
Leadership
Jennifer Hyman
(Co-Founder, CEO & Chairman of the Board)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
Salary benchmarks
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