Senior Manager of Partnerships, Babylist
$116.2-174.3k
+ Offers equity and bonus
Expert level
Remote in US
Online universal baby registry
Open for applications
Online universal baby registry
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Open for applications
$116.2-174.3k
+ Offers equity and bonus
Expert level
Remote in US
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- At least 10 years of experience with a majority of that time focused on advertising, strategic partnerships, and/or media sales, particularly within the Retail and CPG spaces
- Deep, proven expertise in both retail media and CPG shopper marketing, including a thorough understanding of how retailers function, make decisions, and budget alongside the brands they carry
- A strategic partner to both internal and external stakeholders, with the ability to create win-win relationships
- Proven experience working with retail and CPG brands to leverage publisher and platform capabilities to drive brand awareness, consideration, intent, and purchase
- Background in media partnerships, branded content, and/or shopper marketing
- An expert in digital media, shopper marketing, and retail relationships
- A seasoned business developer who can adapt your approach based on client needs and opportunities
- A collaborative team player who works toward achieving company goals
What the job involves
- Babylist is looking for a Senior Manager, Partnerships to drive business growth and solidify our presence within the Retail sector, with an eye to CPG distribution and sales strategies
- This role is pivotal in bringing an understanding of the evolving needs of both retailers and the CPG brands they carry, to enable Babylist to become a go-to partner for developing innovative promotional and distribution plans to connect these retailers and brands with expecting and new parents
- As the Senior Manager, you will leverage Babylist’s unique value proposition to deepen partnerships with key retailers while unlocking new business opportunities through business development work focused on retailer-funded and shopper-marketing funded initiatives
- A key focus of this role will be business development—specifically, identifying and capitalizing on untapped opportunities within retailer and CPG relationships to grow new distribution channels and promotional campaigns
- By fostering a deep understanding of the business models and decision-making processes of retailers and the brands they work with, you’ll help Babylist create scalable, mutually beneficial marketing solutions
- You’ll partner closely with retailers to uncover their promotional goals, whether at a category level or across multiple brands, and align these objectives with CPG brands looking to activate targeted, impactful campaigns
- Represent Babylist’s portfolio of products and services, showcasing our value proposition to both retail and CPG stakeholders
- Spearhead Babylist’s efforts to grow our advertising solutions footprint, including product, packaging, and UX within the Retail and CPG industries
- Leverage your deep media expertise and knowledge of CPG shopper marketing to build and strengthen relationships with retailers and the brands they carry
- Identify and unlock retailer-funded promotional opportunities to drive mutual growth for retailers and CPG brands
- Cultivate deeper relationships with retailers like CVS, either at the category level or across multiple brands, to position Babylist as a key partner
- Craft compelling ideas, proposals, and pitch materials to secure and grow partnerships
- Serve as a strategic consultant to partners, understanding their needs and how Babylist can deliver value to both retailers and CPG brands
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company values
- We Love Our Users: This is our superpower. We listen to our users relentlessly to earn their trust and find better and better ways to support them as they tackle this thing called parenthood.
- Eye on the Horizon: We are building a lasting business by focusing on the long term for our users. Day-to-day we focus on what's directly in front of us with an eye on what's ahead. We are prepared to go against what is popular or trendy at the moment in order to serve our longer-term goals. We keep one eye on the horizon with the right mix of data, intuition, and user understanding to validate our decisions.
- Always Be Learning: We approach things with a growth mindset as individuals and as a company. We believe high performance comes from curiosity and an eagerness to find ways to improve. We foster an environment where everyone can feel comfortable asking hard questions in order to learn. We are resilient.
- Intentionally Focused: In order to do hard things, we must work on the most important things first. We see the biggest impact when we simplify problems and solutions and pare back any distractions.
- Be Your Own CEO: As a remote company, we must approach our work with ownership and accountability. To have the impact we want to have, we need to excel at management, execution, and communication. We are excited and engaged with the work we do. We understand the broader context of our work and make decisions that support those efforts. We take responsibility and deliver.
Company HQ
Emeryville, CA
Articles
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Diversity, Equity & Inclusion at Babylist
- Babylist is committed to anti-racism and inclusivity. It’s their mission to create a supportive and inclusive community for parents of all kinds, and equally important to create a supportive and inclusive environment for Babylist employees.
- We educate employees about and give them the words to challenge microaggressions because language is a powerful indicator of belonging.
- We create a safe place for people to investigate their own blind spots and racism that come from growing up in a racist society.
- We commit to challenging our own biases and those of people around us.
- We construct our company programs and processes to screen and correct for bias and unintended impact on underrepresented groups.
- We use our reach and our resources to support those who are doing anti-racist work that benefits our users and communities.
- We commit to dismantling systemic racism in the ways that it creeps into corporate structures:
- We interview manager candidates for diversity, equity and inclusion aptitude so everyone has a manager who supports their sense of belonging. If the candidate doesn’t pass, they won’t be hired.
- We articulate our anti-racist stance in our onboarding program so it’s clear where we stand.
- We survey the team annually to make sure we understand inclusivity and belongingness at Babylist.
- We measure the efforts of our DEI programs so we know if they’re working and can set objective goals to fix them if they’re not.
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