Field Marketing Associate, Confluent
$41 – $47 hourly range
Data streaming platform
Be an early applicant
Data streaming platform
1001+ employees
Be an early applicant
$41 – $47 hourly range
1001+ employees
Company mission
To help every organization harness data in motion so they can compete and thrive in the modern world.
Role
Who you are
- The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills
- You are truly a Swiss Army knife of marketing and have experience in many different areas
- 1-3 years experience in marketing; B2B marketing and technology industry experience preferred
- Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Tableau SalesLoft, Splash, Google Workspace
- Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals
- Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity, with a focus on quantifiable outcomes derived from field marketing programs
- Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences
- Ability to clearly communicate process improvements and outcomes to internal stakeholders
- Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Experience with Asana and JIRA is a plus!
- Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment
- Strong analytical and organizational skills, executing programs on time and within budget
- Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams
- Experience working both independently and within close teams in a fast-paced remote work environment
- Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management with the ability to manage multiple deadlines simultaneously
- Ability to travel ~25% of the time
What the job involves
- The Field Marketing Associate will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing
- This role reports to the Director, Field Marketing - Center of Excellence
- Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects
- Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts, which include tactics across all stages of the funnel
- Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met
- Help create enablement materials, communications, PG days, call campaigns, Salesloft templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline
- Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results
- Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations
- Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs
Our take
Confluent is a commercial company built on top of the open-source Apache Kafka project. Confluent and Kafka have developed a streaming data technology that processes massive amounts of information in real-time. The streaming database technology was developed at LinkedIn as a way of moving massive amounts of messages. The company decided to open-source that tech in 2011, and Confluent launched as the commercial arm in 2014.
While the base open-source component remains available for free download, it doesn’t include the additional tooling the company has built to make it easier for enterprises to use Kafka. Confluent's value add is in those additional tools, including a cloud version of the product and a marketplace for sharing extensions to the platform.
Confluent expanded strategic partnerships with Microsoft and acquired Immerok, and in 2023 expanded its cloud platform. 2024 saw further product expansions with the launch of the Confluent Migration Accelerator, all exemplifying how the company is living up to its name by rocket-boosting the benefits of Apache Kafka integration for companies.
Now, it looks like IBM is eyeing the company for acquisition and Confluent looks to be a natural fit. Long positioned as the real-time backbone behind modern application, Confluent would gain global scale and an even deeper enterprise reach under iBM, while cementing its role at the center of AI-driven architectures. For COnfluent, the deal would marka shift from fast-growing independent disruptor to foundational infrastructure player powering the next wave of enterprise AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$250m
SERIES E
Jan 2019
$125m
SERIES D
Total funding: $455.9m
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jay Kreps
(Co-Founder & CEO)Prior to co-founding Confluent in 2014, Jay spent 7 years at LinkedIn, holding various roles including Principal Engineer and Principal Staff Engineer.
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