Chief Marketing Officer, ASAPP
$400-450k
OTE
+ Stock options
AI agents for enterprise contact centers
Be an early applicant
AI agents for enterprise contact centers
201-500 employees
Be an early applicant
$400-450k
OTE
+ Stock options
201-500 employees
Company mission
To solve the toughest challenges in customer services with AI.
Role
Who you are
- Leadership Experience: 8–15+ years of total marketing leadership, with at least 5 years scaling an enterprise or mid-market B2B SaaS business
- Proven Track Record: Demonstrated success in accelerating top-of-funnel acquisition, building predictable sales pipeline, and driving revenue growth
- GTM & Sales Alignment: Deep experience partnering directly with Enterprise Sales and ABM models to penetrate high-priority target accounts
- AI & Tech Domain: Hands-on experience or deep familiarity marketing AI-native, agentic, or emerging enterprise SaaS technologies
- Metrics & Analytics: Expertise in full-funnel analytics, CAC, pipeline contribution, conversion metrics, and marketing ROI attribution
What the job involves
- We are looking for a relentless, growth-obsessed Chief Marketing Officer to own our end-to-end go-to-market engine, aggressive demand generation, brand positioning, and pipeline creation. In this role, you will turn our AI-native platform into a recognized category leader, maximize top-of-funnel reach, and directly fuel enterprise sales pipeline
- You will bridge sharp, creative storytelling with commercial discipline, leveraging modern AI-native marketing tools and strategies to build, scale, and optimize a world-class marketing organization
- This role reports directly to the Chief Revenue Officer and will work closely with the broader GTM leadership team
- 1. Demand Generation & Top-of-Funnel Growth
- Inbound Engine: Own full-funnel customer acquisition, designing and executing aggressive demand generation campaigns to fill the top of the funnel and establish a predictable pipeline
- Account-Based Marketing: Partner seamlessly with ABM and Enterprise Sales teams to penetrate, engage, and unblock high-value strategic target accounts
- Commercial Discipline: Implement robust pipeline tracking, multi-touch attribution, conversion optimization, and ROI reporting from initial awareness to closed-won deals
- 2. Category Positioning & Share of Voice
- Category Leadership: Establish our brand as the undisputed category leader in AI-native Customer Experience (CX) and agentic platforms
- Market Differentiation: Develop sharp, highly differentiated competitive messaging that clearly articulates our technical and business value over legacy incumbents
- Share of Voice: Lead high-impact content, PR, analyst relations, and executive thought-leadership initiatives to aggressively expand our share of voice
- 3. Campaign Execution & Strategic Storytelling
- Multi-Channel Campaigns: Architect multi-channel campaigns (webinars, flagship events, digital, case studies, video) that tell compelling customer-centric value stories
- Cross-Functional Alignment: Align Product Marketing, Brand, and Creative strategies across key customer segments and enterprise verticals
- 4. Leadership & Operational Speed
- Team Scaling: Build, mentor, and scale a high-performing marketing organization spanning Demand Gen, Product Marketing, Brand, and ABM
- AI-Native Operations: Foster a high-velocity culture that actively integrates AI-native marketing tools and automation to drive efficiency and campaign agility
Our take
With around 70% of purchases driven by customer experience, call centers are an important part of many large companies' sales operations. But call centers have a problem retaining skilled agents, with high pressure and workloads leading to a turnover rate more than double other workforces. ASAPP is aiming to fix that by providing AI tools to support call center agents by reducing their data entry and reporting workload.
ASAPP is by no means alone in this space, with other startups such as Lang, Gong and Cogito entering the AI call-center market along with growing interest from giants such as Amazon and Google. But it's early start (ASAPP was founded in 2014) and focus on development of its NLP models gives it an edge that it seems set to retain, with a client base consisting of enterprise companies such as JetBlue, EY and American Airlines.
In 2024, ASAPP continued to lead the way in generative AI for contact centers, with the launch of its GenerativeAgent product, redefining customer service by automating 99% of interactions and boosting efficiency and satisfaction. With strong partnerships and a history of success, ASAPP is ready for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2021
$120m
SERIES C
May 2020
$185m
SERIES B
Total funding: $380m
Company HQ
World Trade Center, New York, NY
Leadership
Priya joined ASAPP in 2022 as CTO, moving into the role of President of Technology in 2023, Interim CEO in 2024 and CEO in 2025. Prior to ASAPP, she spent 3 years at Microsoft as a VP of Data & AI and 2 years at IBM as CTO/VP of Applied AI.
Jo-Anne Sinclair
(CLO)Prior to joining ASAPP in 2016, Jo-Anne was an Attorney at Sereno Legal Service and an SVP of Legal at Nuance Communications. She was also on the General Counsel at ScanSoft for 5 years and Caere Corporation for 2 years.
Nirmal Mukhi
(Chief Architect)Nirmal joined ASAPP in 2021 as a Director of Machine Learning Infrastructure. Since then, he has held a number of roles and moved into the role of Chief Architect in 2025. Previously, he served as the CTO at TRANSFR and spent 19 years at IBM, joining as a Software Engineer before becoming a Solutions Portfolio Manager, Development Manager of IBM Watson Education, and Development Leader of Watson Education Platform.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at ASAPP