Growth Marketing Manager, Easol

• This role requires a T-shaped marketer - deeply hands-on in paid acquisition, with strong working capability across lifecycle and web/SEO - and a bias toward execution over delegation
• 5-6 years of hands-on growth or performance marketing experience with ideally 2-3 years of experience in B2B SaaS (sales-led preferred), owning and implementing paid acquisition programs end-to-end across platforms such as Google, LinkedIn, and Meta, including budget ownership and performance optimisation
• Strong understanding of full-funnel performance marketing, attribution, and funnel metrics (e.g., CAC, ROI, conversion rates, pipeline impact)
• Hands-on experience with lifecycle/email marketing: segmentation, testing, automation, and performance measurement
• Working expertise in SEO, including technical fundamentals, on-page optimisation, and performance analysis
• Experience owning and improving website conversion performance through CRO best practices, testing, and iterative optimisation
• High analytical rigor: ability to translate performance data into clear insights, forecasts, and prioritisation decisions
• Strong cross-functional collaboration and stakeholder management skills (especially with Sales and RevOps)
• Excellent project management skills with the ability to prioritise, manage multiple initiatives, and execute within deadlines
• Strong attention to detail, intellectual curiosity, and a bias toward action

Desirable

• The Growth Marketing team partners closely with Marketing Leadership and Sales to drive efficient pipeline generation
• We build and optimise full-funnel programs across paid acquisition, lifecycle channels, and owned web properties - using rigorous measurement, experimentation, and strong cross-functional execution to deliver growth targets
• This is a hands-on, execution-first role. You will personally manage and optimise campaigns daily across platforms, owning setup, optimisation, and measurement
• As a Growth Marketing Manager, you will own pipeline generation through performance marketing and ABM, while also driving key owned-channel levers: email/lifecycle, SEO, and ongoing website optimisation
• Pipeline Generation (Performance + ABM): Own pipeline generation through performance marketing and ABM programs, with clear targets and measurable impact
• Full-Funnel Paid Programs: Build and optimise full-funnel performance marketing across channels including Google, LinkedIn, Meta, and emerging platforms
• Campaign Execution (End-to-End): Own all campaign execution, including: Campaign setup and daily optimisation in ad platforms; Targeting and audience strategy (including ABM execution); Tagging, tracking, pixels, and attribution; Performance reporting, forecasting, and insight generation
• ABM Program Ownership: Design and execute ABM programs aligned tightly with Sales priorities, including target account selection, segmentation, and prioritisation
• Lifecycle & Email Marketing: Own email marketing and lifecycle programs that support acquisition, activation, and pipeline acceleration—improving performance through segmentation, testing, and continuous iteration
• SEO Ownership: Drive SEO strategy and execution (technical + on-page + content collaboration), including keyword strategy, performance monitoring, and optimisation to increase qualified organic traffic and conversions
• Website Optimisation: Own ongoing website optimisation and updates to improve conversion rates and funnel throughput—partnering with design/content as needed and ensuring site changes are measurable and impactful
• Funnel Diagnosis & Improvement: Diagnose and improve the full funnel—from first touch through to pipeline creation—identifying drop-offs and prioritising fixes across channels and web experiences
• Experimentation & CRO Roadmap: Own the experimentation and CRO roadmap from hypothesis to execution to insight to scale
• Cross-Functional Alignment: Partner closely with Sales to align on target accounts, messaging, pipeline goals, and performance—contributing to sales enablement through data, insights, and targeting
• Attribution & Reporting: Own attribution, reporting, and performance analysis end-to-end, ensuring data accuracy and clear insight into what drives pipeline
• Budget Management: Manage budgets and ensure efficient ROI across growth channels
• Tools & Stack:
• HubSpot
• GA4
• Paid media platforms (LinkedIn, Meta, Google, etc.)
• ABM platform
• AI enrichment and data tools (e.g., Clay, Airscale)
• You'll have real visibility of what's happening in the business. We have bi-monthly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction
• There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here!