B2B Product Marketing Manager, YouGov
2-3 days a week in office
Global research data and analytics group
Open for applications
Global research data and analytics group
1001+ employees
Open for applications
2-3 days a week in office
1001+ employees
Company mission
To offer unparalleled insight into what the world thinks.
Role
Who you are
- 3+ years working in Product Marketing
- GTM: Experience planning and executing global go-to-market strategies
- Storytelling: Fluency in English, with customer-centric copywriting skills that showcase brevity
- Data-savvy: Confident producing monthly reports and identifying key learnings to optimize efficiencies
- Adaptability: Happy in hands-on, fast-moving environments and pivoting according to strategy
- Collaboration: Working cross-functionally, with a focus on stakeholder management
- Analytical mindset: Strategic thinker who looks to drive measurable impact
Desirable
- Nurture marketing and audience segmentation
- Competitor analysis
- B2B SaaS
- Market research products
What the job involves
- As the B2B Product Marketing Manager, you will focus on our portfolio of subscription data products and research solutions that serve clients across a wide variety of sectors
- Acting as the ‘voice of the customer’ within the marketing team, this role will own the development of benefit and solution-led product messaging to enable sales teams and contribute to increased win-rates/related revenue globally
- Hours: We are open Monday- Friday 9am-5.30pm (some flexibility can be offered)!
- Own and develop positioning and key messages for YouGov’s suite of products and solutions
- Support global sales teams by creating a playbook of consistent product marketing and enablement materials
- Engage with regional marketing teams to execute benefit, solution and use case-led communications and campaigns
- Coordinate with product, local marketing and sales teams to plan and effective go-to market plans for new products, features and enhancements
- Regularly monitor the competitor landscape, analysing potential opportunities to continuously differentiate YouGov’s value proposition
- Identify opportunities to increase revenue per product, with detailed reporting across the client journey, utilizing data-led insights to inform future strategies
- Work closely with social media, PPC creative and marketing automation teams, to implement and optimize successful messaging across organic and paid media campaigns
- Continuously optimize and personalize the B2B website and Platform journey for YouGov’s prospects and clients
- You will be joining our already successful team of 5 in our London office and our wider global marketing team of over 65. The Global Head of Sector & Product Marketing has created a fun and professional atmosphere with great benefits and plenty of opportunities to develop your skills
Salary benchmarks
Our take
In a digital world, data analytics is one of the biggest drivers of corporate and governmental change. YouGov exists at the forefront of data analytics worldwide, measuring public opinion on a range of topics, individuals and events.
Perhaps best known for its political polling, YouGov provides analytics on a huge range of topics from the popularity of public figures (not just politicians), fashion brands and charities to satisfaction with healthcare or energy providers, and even just general nationwide mood.
It's a well-established market leader with over 2 decades of polling experience and websites for 39 different countries. It's vast data collection and analytics capabilities allow it to continually adapt and refine its methods, positioning the company for continued success in an ever-evolving market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Old Street, London, UK
Leadership
Steve Hatch
(CEO)Joined YouGov in 2023 as CEO. Prior to this, they were the VP of Meta Northern Europe at Meta, Director for UK and Ireland/VP of Northern Europe at Facebook, and CEO at MEC.
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