Senior Director/Director of Integrated Marketing, Noodle
$85-110k
+ Commission potential and equity opportunities
More information about location
Higher education growth partner
Open for applications
Higher education growth partner
201-500 employees
Open for applications
$85-110k
+ Commission potential and equity opportunities
More information about location
201-500 employees
Company mission
To increase access to life-changing learning by making our partners more resilient, responsive, efficient, and interconnected.
Role
Who you are
- Bachelor's degree required
- Previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
- Director: A Director should have 7-10 years of previous experience
- Senior Director: A Senior Director should have 10-15 years of previous experience
- Previous experience managing direct reports
- Director: Previous management experience is preferred
- Senior Director: Previous management experience is required
- Proven track record of developing and executing successful marketing strategies and campaigns
- Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
- Previous experience managing direct reports preferred
- Strong organizational and project management skills with the ability to manage multiple priorities
- Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
- Experience reviewing marketing content created for clients
- Familiarity with Wrike, or a similar project management system, is a plus
- Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
- Working knowledge of Google Workspace (Docs, Slides, Sheets)
- Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
- Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential
What the job involves
- We are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for our university partner. As an Integrated Marketing Director, you'll function as both a hybrid strategist and day-to-day manager of all marketing-related functions, overseeing the creation, execution, and optimization of comprehensive marketing strategies that drive enrollment growth
- Working in a fast-paced environment, you'll manage a lean team of creative and media resources while collaborating directly with enrollment leadership to craft a recruitment marketing strategy that is data-informed, integrates real-time market feedback, and aligned to the university brand. This role requires an innovator mindset, embracing an iterative approach, leading with data, and pivoting to meet targets
- Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
- Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
- Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
- Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
- Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
- Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work
- Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale
Our take
Noodle is a certified B Corp creating online and agile programs for US universities that elevate campus-wide teaching and technology. It is the country's fastest-growing online learning network.
Noodle develops and manages more than 100 graduate, degree completion, and certificate programs at 25 leading US universities. Its highly-rated online programs are collaborative, engaging, and supportive, fostering a vibrant community of students and faculty that frequently engage, discuss and share ideas.
The company has experienced several years of tremendous growth; it has signed more degree programs with elite schools than any of its competitors combined. On top of this, enrolments to date in Noodle-managed programs will produce $400M in lifetime revenue for its university partners.
Noodle is continuing to activate hyper-growth for its university partners by investing in acquisitions and innovation that help it to keep marketing and student support costs low. The company eventually plans to move beyond degree programs to compete in the lifelong learning market. With competitors in this space include Keypath, Academic Partnerships, Elsmere Education, 2U and Bisk.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Manhattan, New York, NY
Leadership
John Katzman
(Founder & CEO)Before founding Noodle, John founded and ran another online learning platform 2U and was CEO and Chairman of The Princeton Review, which also aimed at helping students get into and pay for higher education. They have also served as a director for numerous education charities, including Carnegie Learning.
Share this job
View 4 more jobs at Noodle