Senior Director of Field Marketing, Sitecore
$185-205k
+ Bonus Structure
Content hub & digital experience platform
Open for applications
Content hub & digital experience platform
1001+ employees
Open for applications
$185-205k
+ Bonus Structure
1001+ employees
Company mission
To foster more meaningful and human relationships between customers and brands.
Role
Who you are
- Demonstrated ability to drive revenue growth through collaboration, innovation, and execution of joint go-to-market initiatives
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
- 10+ years of B2B marketing experience, including significant time in field and partner/channel marketing roles
- Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
- SaaS and/or vertical marketing experience preferred
- Proven success delivering pipeline and revenue through direct and indirect channels
- Excellent leadership and people management skills
- Proficiency with marketing automation platforms, web analytics, and CRM tools
- Collaborative, data-driven, and strategic mindset
What the job involves
- We are seeking a Senior Director, Field Marketing for the Americas (AMS) to lead the development and execution of innovative marketing strategies that accelerate growth and drive revenue through robust demand generation focused on existing customers /install base, as well as strategic partner engagement, all in alignment with global business objectives
- Develop, lead, and optimize the comprehensive demand generation strategy in close partnership with sales and partner teams
- Direct and manage the marketing budget, ensuring all initiatives align with overarching corporate priorities and deliver measurable results
- Grow a small team to support the business needs
- Drive demand generation directly and via partners
- Align closely with Sales President and Partner leadership
- Lead a high-performing team with strong field and partner marketing experience
- Develop programs that accelerate growth and enable partners to amplify Sitecore’s presence across North America
- Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
- Generate the pipeline necessary to meet AMS revenue targets
- Formulate partner marketing strategy, enhancing Sitecore’s presence within the partner ecosystem
- Collaborate cross-functionally to adapt and activate global programs for local markets
- Measure and optimize program performance using KPIs and data
- Manage the AMS marketing budget efficiently
- Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
- Establish and supervise an effective AMS marketing team offering guidance and career advancement
- What Success Will Look Like:
- Measurable GTM strategy delivering quality pipeline and marketing-sourced revenue
- Strong partner engagement with co-created programs driving pipeline acceleration
- High-performing, motivated team with clear development plans
- Collaborative relationships with Sales, Partner Management, and Global Marketing
- Transparent reporting and communication ensuring alignment and continuous improvement
Our take
eCommerce is a booming industry that thrives on providing personalized, data-driven online experiences and content. There are management platforms available for eCommerce, data, and content creation, but existing solutions can be siloed and fragmented.
Sitecore delivers an online experience platform that unifies commerce, data and content creation. It provides an integrated customer data platform, digital asset manager and commerce manager, alongside other tools such as SitecoreAI. The goal is to help brands develop personalized digital experiences which cover all the bases of eCommerce within a fully integrated platform.
It may seem that the eCommerce landscape is becoming oversaturated with management dashboards, but Sitecore's move to pull it altogether allows it to stand out. The company also allows individual tools to be purchased separately for specialized use, significantly broadening its appeal.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2024
$73.3m
GROWTH EQUITY VC
Jan 2021
$1.2bn
GROWTH EQUITY VC
Total funding: $1.3bn
Company HQ
Financial District, San Francisco, CA
Leadership
Eric Stine
(CEO)Former CEO of Elemica, CRO then CCO of Skillsoft, and worked in several roles at SAP.
Salary benchmarks
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