Brand Creative Lead, Insurify
$130-165k
3 days a week in office (Cambridge, MA )
Insurance quote comparison platform
Be an early applicant
Insurance quote comparison platform
101-200 employees
Be an early applicant
$130-165k
3 days a week in office (Cambridge, MA )
101-200 employees
Company mission
Insurify's mission is to help people quickly and easily save money on insurance.
Role
Who you are
- 7+ years of experience in brand creative, with experience leading or supervising graphic and motion designers, production partners, copywriters, and advertising concepts
- 2–3+ years working on consumer-facing digital products; marketplace experience is a strong plus
- Strong understanding of creative strategy and production across media, including social, print, out-of-home, web, and digital advertising
- Proven ability to lead high-impact initiatives from concept through execution
- Strong motion or interaction design skill set
- Your portfolio demonstrates:
- End-to-end ownership of consumer experiences
- Strategic thinking within complex systems (bonus: marketplace experience balancing user, advertiser, and partner needs)
- Experience designing for monetization or advertising
- Clear storytelling that drives alignment and inspires confidence
What the job involves
- We’re looking for a Brand Creative Lead to deliver results-driven, meaningful work that inspires action and expands access to insurance
- This role sits at the intersection of Product Design, Marketing, Communications, and Commercial Partnerships, working closely with the VP of Design & Brand Creative to execute Insurify’s brand creative strategy and direction
- You’ll play a critical role in connecting product direction, brand point of view, and commercial priorities—ensuring a coherent, end-to-end consumer experience across every touchpoint
- You’ll join a multidisciplinary Design team spanning Product and Marketing, with a primary focus on executing and scaling Insurify’s brand creative ecosystem
- Lead end-to-end creative execution across key areas, including:
- Product launches (new features and marketplace brands)
- Paid media (TV, social, YouTube, display, SEM)
- Content marketing (organic social, SEO pages, landing pages)
- Brand and commercial partnerships
- Lifecycle and retention marketing, including marketing-driven email programs
- Bridge product, brand, and systems by working closely with Product Design and Design Systems to ensure brand expression and product/UX experiences evolve together
- Help maintain and advance the brand book and design language, driving adoption, consistency, and quality across the company
- Mentor and support junior product and brand creative designers, ensuring high-quality execution aligned with Insurify’s brand point of view
- Communicate creative and design rationale clearly and persuasively to stakeholders at all levels
- Facilitate alignment, inspire teams, and bring clarity to ambiguous problem spaces
- How you will make an impact:
- Drive execution of the brand creative strategy across the full customer journey, ensuring cohesive, high-quality brand expression at every touchpoint
- Partner closely with the VP of Design & Brand Creative to help shape, evolve, and operationalize Insurify’s brand creative strategy in collaboration with cross-functional leadership
- Ensure a consistent, distinctive brand point of view across paid, owned, and earned channels
Our take
Insurify is a company that sets out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has generated over 26 million quotes, representing over 44 million dollars saved for consumers.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
Insurify is up against fierce competition in the insurtech industry, with other comparison-shopping sites like The Zebra, Root Insurance, and Coverhound all offering similar services. That said, the company has expanded its operations substantially in recent years. Most of its recent fundraise is cited to support acquisitions (it has already announced plans to acquire Compare.com). It is also partnering with MassMutual to strengthen its market leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Remote-optional workplace
- Unlimited PTO
- Competitive medical, dental, and vision benefits
- HSA/FSA options
- Catered lunches, free snacks and beverages in the office
- 401(k) with matching contributions
- Company stock options
- Learning & development stipends
Company HQ
Kendall Square, Cambridge, MA
Leadership
Snejina Zacharia
(CEO & Co-Founder)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(CPO & Co-Founder)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Board Member & Co-Founder)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Insurify