Director of Product Marketing, Zappi
$170-180k
+ Bonus
Senior and Expert level
Boston
Consumer insights enterprise platform
Be an early applicant
Consumer insights enterprise platform
201-500 employees
B2BEnterpriseMarketingMarket researchSaaSAdvertisingeCommerce
Be an early applicant
$170-180k
+ Bonus
Senior and Expert level
Boston
201-500 employees
B2BEnterpriseMarketingMarket researchSaaSAdvertisingeCommerce
Company mission
To create brand, shopping, and advertising work that works for consumers.
Role
Who you are
- Proven Success in High-Growth Environments: Minimum of 6+ years in B2B SaaS, with experience in enterprise or mid-market environments. Familiarity with SaaS Management is a plus
- Strategic Execution & ROI Focus: Demonstrated ability to tie marketing initiatives directly to revenue impact, feature adoption, and churn reduction, with measurable results
- Leadership & Collaboration: A trusted leader who has successfully gained buy-in across product, engineering, and GTM teams, and who leads by example while mentoring peers and team members
- Full Ownership of Initiatives: Experience driving projects from ideation to completion, building scalable processes, and achieving cross-functional alignment
- Competitive Intelligence Expertise: Strong experience in building and managing competitive intelligence programs that inform strategy and execution
- Content & Enablement Mastery: Ability to create high-impact assets and tools that drive enablement success and ensure GTM teams are equipped to excel
- Resilience & Adaptability: Someone who has been through the challenges of high-growth companies, learned from successes and failures, and is motivated to rebuild and improve from the ground up
What the job involves
- We’re looking for a seasoned Senior Product Marketing Manager or Director of Product Marketing to join our growing team and help rebuild, elevate our best practice standards, and work with a growing PMM team to establish new foundational product marketing from the ground up. This role is critical for driving measurable impact across product launches, messaging and asset creation, enablement, and competitive positioning while ensuring direct ties to business outcomes like feature adoption, revenue growth and churn reduction
- Joining an existing product marketing team of three under the CMO, you’ll report to the VP of Product Marketing - and step into a senior role to take on independent projects and help mentor others on the team. In addition to the rest of the marketing team, you’ll partner closely with Product, Engineering, and GTM teams, like CS and Growth, acting as a trusted voice and collaborator who can navigate the challenges of a high-growth environment with competing demands. If you are passionate about aligning action to ROI, aligning stakeholders, building scalable programs and processes that move the needle, we’d love to hear from you
- Craft clear, compelling, and differentiated messaging and positioning that resonates with target audiences. Be able to articulate the unique value of our current solution, new tools and capabilities, as well future innovation
- Drive alignment on messaging and positioning across cross-functional teams, ensuring consistency across all sales assets and customer touchpoints
- Own relationships with a subset of PMs and run end-to-end product launches, coordinating cross-functional teams to deliver impactful comms, launch assets, campaigns, and enablement
- Measure the success of product launches using leading and lagging indicators, tying usage, adoption, and access to revenue impact and churn reduction
- Provide expert guidance to junior product marketing teammates running lower tier-releases
- Create new (and help us refresh existing and outdated) sales decks, customer presentations, and enablement materials to support sales and partner teams
- Collaborate closely with content and brand teams for thought leadership content, including blogs, webinars, case studies, and videos, to accelerate the buyer’s journey and elevate the brand
- Work with our enablement lead to build and deliver training programs to enable internal and external teams to effectively communicate product value and differentiation
- Work with our VP of PMM to establish and maintain a true competitive intelligence program, synthesizing market trends and competitor insights into actionable recommendations for product and GTM teams
- Equip sales and product teams with ongoing competitive insights and battle cards to support strategic decision-making and differentiation
- Work with our Director of Customer Marketing on customer advocacy initiatives such as reference programs, case studies, and testimonials to amplify customer success stories
- Act as the voice of the customer, collaborating with Product to incorporate feedback into the roadmap and improve alignment with customer needs
- Help us create better internal feedback loops, as well, to optimize our content and collateral using in-field learnings from sales and customer teams
- Serve as a key partner to Product, Engineering, and GTM leaders, building strong cross-functional relationships and driving alignment on shared goals
- Help us establish our presence within key online review sites like G2, Gartner, etc
- Lead by example, mentoring junior team members and fostering trust across teams to ensure successful execution of initiatives
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
B Corporation
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $192.7m
Company benefits
- Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Generous hardware budget – get what works for you
- Support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits such as free yoga and access to trained therapists / counselors
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Company values
- Trust - We put trust in the people around us. We assume positive intent, lean toward principles rather than rules and empower others through psychological safety
- Truth - Transparency is our default. We are compassionately, courageously honest and value continuous feedback. Data informs our decisions, without being paralysed by analysis. We question the status quo and seek root causes
- Ownership - We do what we say we will do and take accountability for our actions. Issues are resolved directly over defaulting to escalations. Zappi’s success takes priority over individual agendas
- Ambition - Mediocrity isn't an option. We push ourselves and the people around us to achieve great things and to make bold decisions, quickly. We take risks, experiment, and learn
- Humility - We listen carefully before acting decisively. Decisions are made inclusively, and egos are always checked at the door
Company HQ
South Boston Waterfront, Boston, MA
Articles
Leadership
Steve Phillips
(CEO)Previously partner at Tuned In Research and Chairman at Tonic Insight.
Salary benchmarks
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Diversity, Equity & Inclusion at Zappi
- Zappi's belief in inclusion means they’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.
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