B2B SEO Manager, Slice
$120-140k
Independent pizzeria technology platform
Open for applications
Independent pizzeria technology platform
501-1000 employees
Open for applications
$120-140k
501-1000 employees
Company mission
To empower independent pizzerias with the tech and services that power the big chains, to enable them to be in business for themselves, not by themselves.
Role
Who you are
- We’re looking for a creative, entrepreneurial B2B SEO Manager
- 5+ years of SEO experience with a proven record of driving measurable organic growth
- Strong communicator able to distill complex SEO data into straightforward business language for executives, sales leaders, and cross-functional partners
- Experienced in B2B content SEO, specifically in optimizing product pages, blogs, and support content
- Deep expertise in technical SEO, site architecture, crawl optimization, indexation, and schema
- Hands-on experience with AI/LLM SEO workflows and applying AI to scale processes
- Experience with B2B link-building and off-page SEO strategies to grow domain authority
- Proficient in SEO tools: Google Search Console, SEMrush, Clearscope.io, Screaming Frog. BI tools, SQL/Python a plus
- Strong analytical skills and able to translate data into actionable SEO strategies
- Bonus: Experience with restaurant SEO or vertical SaaS SEO
What the job involves
- Slice is hiring a B2B SEO Manager to lead organic search growth for slice.com and the Slice Blog
- You will focus on maximizing visibility, improving search rankings, and driving technical, content, and off-page SEO performance across product pages, blog posts, support articles, and other core site content
- This role combines strategic oversight with hands-on execution of SEO initiatives
- You’ll work closely with content, product, engineering and web teams to optimize site structure, content, technical SEO, and backlink strategy
- Perform crawl and log file analysis to uncover bot behavior and identify crawl inefficiencies
- Optimize site structure, indexation, canonicalization, XML sitemaps, and robots directives to maximize search engine visibility
- Design, implement, and validate schema and structured data (FAQ, Product, Article) to improve rich results and AI discoverability
- Develop automated workflows and dashboards to monitor SEO performance, validate technical and content updates, and ensure consistency across pages at scale
- Collaborate across teams to embed SEO best practices into content creation, product launches, and web QA
- Conduct competitive research and keyword analysis to uncover growth opportunities
- Lead SEO optimization for product pages, blogs, support articles, and other core content
- Analyze SEO performance metrics (traffic, rankings, crawl health) and deliver actionable recommendations
- Align strategies with the B2C SEO team to ensure consistency across slice.com and slicelife.com
- Stay current on algorithm updates, AI/LLM search trends, and emerging SEO technologies, adjusting strategy as needed
- Translate SEO performance into clear, goal-oriented business insights that resonate with executives and non-technical stakeholders
- Regularly report on visibility, rankings, and site performance in simple terms that connect SEO initiatives to business outcomes
- Develop and execute a B2B link-building strategy to acquire high-quality, relevant backlinks
- In collaboration with the content team, identify partnership, guest posting, and industry outreach opportunities to strengthen domain authority
- Monitor backlink profile health and disavow toxic links as needed
- Collaborate with the content team to create link-worthy assets and campaigns
Application process
- Application
- 30 minute meeting with Recruiter
- Creative Challenge
- Panel Interview
- 1 hour Interview with VP, Marketing
- This entire process is expected to take 1-3 weeks to complete and you’d be expected to start on a specific date
Our take
Slice gives independent pizzerias easy access to the digital tools needed to run a successful business, from bespoke websites with online ordering capabilities to digital marketing and SEO service. According to Slice, pizzerias that use its services can expect both an increase in their online order value and in repeat customers.
The market for online food ordering is huge, with the likes of Grubhub, Deliveroo and Uber Eats controlling most of the market share. To differentiate itself, Slice has honed in on the popularity of pizza. It also provides extra services to its clients that can help them compete with successful chains, and charges a flat subscription fee in comparison to the high commission rates charged by most other platforms.
Slice works with thousands of independent pizzerias across the US, making it the country's largest pizza network. It has also been featured in Crunchbase's SMB Tech 50, a testament to its growth and popularity, and has hopes to continue this upward growth in the coming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$40m
SERIES D
May 2020
$43m
SERIES C
Total funding: $116m
Company benefits
- Medical, dental & vision healthcare.
- Tools and days-off to promote mental health
- Annual stipend for personal development and growth
- Generous paid time-off and WFH policies
- Paid time off for ALL new parents
- Compensation for each referred hire
- Exciting, collaborative hackathons 4x/year
- Regular social and charitable events
- Endless pizza
Company HQ
Flatiron District, New York, NY
Leadership
Ilir Sela
(Founder & CEO)Founded Nerd Force in April 2003, working as CEO for 8 years. Then founded Slice to support their family's NYC pizzerias, and has served as CEO ever since.
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