Senior Manager of Integrated Communications, ServiceNow
Global Workforce Innovation and Culture
$137.5-240.7k
Compensation is based on the geographic location in which the role is located
Cloud-based digital workflows for enterprises
Posted today
Cloud-based digital workflows for enterprises
1001+ employees
Posted today
$137.5-240.7k
Compensation is based on the geographic location in which the role is located
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- The ideal candidate will have a strong passion for storytelling and ability to craft emotional, AI-enabled, people-focused stories that inspire and engage our target audiences—as well as align to our CWIO’s individual voice and opinions
- The role is ideal for a seasoned communications leader who has a proven track record of compelling, concise content, and who is experienced in advising executives on their internal/external communications.
- We are looking for someone who skillfully manages competing priorities, is a quick and creative thinker, can navigate tricky situations with ease, calm under pressure, excels at building relationships, is process oriented, brings rigorous attention to detail and a sense of urgency to everything they do
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 12+ years corporate communications, public relations, marketing, or executive communications experience
- Experience with culture, social impact, community and issue management communications and programs
- Ability to flex with fast growth and frequent change, respond to crises, and adapt plans and approaches in real-time (experience in a hypergrowth tech company is a plus)
- Experience building and executing a multi-functional communications strategy
- Experience crafting executive-level thought leadership and social strategies aligned to external visibility programs
- Experience working in a matrixed environment; strong cross-functional collaboration skills and ability to drive coordination across stakeholders (experience working with a global perspective is a plus)
- Business maturity and experience working with senior executives
- Exceptional messaging and writing skills; attention to detail and accuracy in all communications deliverables
- Ability to manage multiple communication projects simultaneously and drive strong work-back plans, designed to drive measurable goals and business outcomes
- Can collaboratively work with C-Suite leaders, their teams, agency partners, business partners, and vendors are important
- Strong natural ability to identify, develop, and tell a great story across multiple media
- BS/BA degree strongly recommended, MBA or an advanced degree recommended
What the job involves
- We are looking for a rock star, innovative communications professional to develop and oversee the strategic, integrated communications plan for both ServiceNow’s Chief Workforce Innovation Officer (CWIO), and our overall Global Workforce Innovation and Culture program and RiseUp with ServiceNow initiative.
- The role is responsible for the CWIO’s executive messaging platform, aligning it to ServiceNow’s brand voice and business strategies, as well as strategic plans to advance these narratives across employee experiences, external speaking opportunities, thought leadership content and bylines, and executive social media.
- You’ll also lead our strategic, integrated communications plan for our Global Workforce Innovation and Culture program, including programs and experiences to bolster belonging internally, as well amplifying our RiseUp with ServiceNow initiative (our global talent movement focused on workforce advancement for untapped talent).
- The role regularly collaborates with other ServiceNow teams, such as Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing, to create and amplify measurable results
- Serve as the communications lead for the CWIO and CWIC team by building and executing a strategic, integrated communications plan. This includes developing a thoughtful executive brand framework to ensure our CWIO is engaging in the right events, forums and channels to deliver the ServiceNow story, including our AI enablement narrative and our external investments through RiseUp with ServiceNow
- Design and produce executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts across speaking opportunities, social and thought leadership content and more
- Deliver executive-level work products including scripts, speeches, videos, and social media amplification plans
- Prepare executives with rehearsals, scripts, storyboards etc., while project managing the overall communications schedules
- Establish and design processes to ensure timely execution through final publication and governance of all content
- Develop communication strategies on issues related to workforce advancement and our people-first culture
- Serve as a resource across the Global Communications team to ensure message alignment and consistency across all audiences, including employes, customers, partners, and community-based organizations
- Partner with the CEIO’s office, including the Chief of Staff and GWIC leadership team, to align and amplify the CWIO and GWIC’s strategy and vision, connecting dots between the function to other stakeholders across the business
- Work closely with the People organization’s leaders to ensure strong message alignment with the Chief People and AI Enablement Officer’s platform and calendar of upcoming events, social activations, and content plan
- Partner with others across the team to ensure alignment and impact to our Culture, People Pact people program communications
- Manage and engage with communications agencies and contractors on a variety of projects and initiatives
- Align and collaborate with Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing
- Drive the project management and strategy of ServiceNow’s Global Impact and Culture Report, alongside our Global Impact team, which includes working cross functionally with internal teams to build content representative of our full workforce
- Partner closely across the People team and their executive/functional comms leads to understand how programs and initiatives impact the Global Workforce Innovation and Culture strategy and incorporate learnings into the CWIO’s communication plan
- Leverage listening tools, analyze insights, and iterate communications plans as part of continuous improvement
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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