Senior Product Marketing Manager, Quizlet

• We’re looking for a decisive, data-informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact
• You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives
• You excel at leading cross-functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders
• 9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
• Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
• Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
• Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
• Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
• Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
• Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
• Experience conducting market research and competitive analysis to inform positioning and product strategy
• Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization
• Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development
• At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute

Desirable

• Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth
• This role will report to the Head of Product Marketing, and it will be highly cross-functional
• As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide
• This role sits at the intersection of product, storytelling, and go-to-market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention
• You’ll lead go-to-market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams
• Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results
• While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization
• Lead go-to-market strategy and execution for major product launches and cross-product initiatives
• Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation
• Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
• Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
• Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
• Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
• Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
• Conduct competitive analysis and audience research to inform positioning and value proposition development
• Support and collaborate with PMMs while contributing to shared team processes and best practices