Unacast runs a large proximity network powered by location data sourced from apps on consumers’ smartphones. This data is then used to help businesses better understand their customers, and to conduct highly targeted marketing campaigns based on their behaviours.
Unlike Facebook and Google, which collect user data from their own products, Unacast relies on a network of data supplier partners that provide GPS signals. This allows companies to understand where their customers shop, how far they drive to get there, and even how long they spend in certain locations.
In 2022 its expanded its data solution to include UK trends, opening up a valuable new market for the business. Unacast has grown to become a major player in the location insights market, processing over 15 billion data points each day from more than 10 million users globally.
Steph
Company Specialist at Welcome to the Jungle