Product Marketing Lead, Affirm
Consumer
$124-140k
Salary dependent on location. + ESPP
More information about location
POS installment loans
Be an early applicant
POS installment loans
1001+ employees
Be an early applicant
$124-140k
Salary dependent on location. + ESPP
More information about location
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- 5-7 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment
- Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results
- Sets a high standard of quality and serves as a role model for others on the team
- Proactively identifies areas for improvement in team deliverables, processes, or strategy and implements solutions
- Champions innovation by experimenting with new approaches and sharing learnings with the team
- Collaborates across teams to bring new perspectives and elevate the organization’s overall performance
- Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences
- Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Constantly leveraging data to optimize product performance and user engagement
- Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders to drive the marketing communication strategy forward with multiple team’s buy-in
- Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities
- Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy
- Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints
What the job involves
- As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products
- You'll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes
- This role has full ownership of high-impact initiatives
- Operates with minimal guidance, managing multiple stakeholders and resolves complex challenges
- You will shapes product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level
- Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end
- Effectively navigating moderate-to-high levels of ambiguity, requiring minimal input
- Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization
- Enhance Strategic Partner Engagement: Develop messaging and materials that inform the cross functional team and set each owner up for success, including strategic reasoning for quarterly communication touchpoints and customer segmentation strategies with our partner merchants
- Have a nuanced understanding of partnership functionality and key revenue + cost drivers within scope of area, along with common XFN factors that influence them
- Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution
- Test, track and optimize communication strategies to inform future executions
- Influence decision-making through customer and merchant partner insights
- Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects
- Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution
- Identify and evaluate trade-offs to recommend solutions that balance short-term impact and long-term strategic value
- Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums
- Develop frameworks for how teams use customer data to drive actionable decisions
- Translate business goals into actionable strategies for product marketing and go-to-market initiatives
- Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance
- Use this knowledge to own the success metrics for your partnership focused area, ensuring alignment with business objectives
- Collaborate across Teams to Drive Alignment: Proactively identify and mitigate risks caused by shifting priorities or unclear requirements
- Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams
- Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization
- Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boasting over 21M consumers and 337,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(Co-Founder & CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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