Channel Experience Marketing Specialist, Obie
$56.3-93.8k
+ Stock Options
More information about location
Insurance for landlords and real estate investors
Be an early applicant
Insurance for landlords and real estate investors
101-200 employees
Be an early applicant
$56.3-93.8k
+ Stock Options
More information about location
101-200 employees
Company mission
To provide a simple, affordable, and transparent insurance experience for landlords and real estate investors.
Role
Who you are
- This role requires someone who enjoys partnering across teams, building relationships, managing systems and working in multiple channels to support lead generation
- 4+ years experience in marketing automation, digital marketing, email marketing
- 1+ years working at a high-growth tech startup OR an insurance sales company
- Proficiency with GSuite products and CRM tools (HubSpot/Salesforce) is required
- Excellent writing, editing, proofreading, and oral communication skills
- Comfortable using self-serve data/analytics and visualization tools
- Expertise in mapping the customer journey and the roles different marketing channels play in that journey
What the job involves
- As the Channel Experience Marketing Specialist, you’ll have the opportunity to develop and implement a marketing strategy that is seamless across our distribution channels, encouraging sales activity, highlighting Obie’s value proposition to stakeholders, and championing our products to support the company’s growth goals
- You’ll be a valued member of the marketing team and report directly to the Director of Marketing
- Oversee the planning, execution, and performance of marketing and automated account management campaigns to Agent and Partner contacts that drive engagement, lead generation and sales activity
- Build relationships with marketing representatives from top Agent and Partner groups, identifying opportunities for co-branded marketing strategies and implementing mutually beneficial marketing initiatives that support Obie’s growth
- Develop tiered marketing support packages alongside the Director of Marketing, equipping Agents and Partners with material that empowers them to sell Obie policies
- Research consumer behavior trends, real estate/insurance trends, macro trends, target audience, demography, etc. to inform Agent/Partner co-branded marketing efforts
- Develop/manage an effective communications framework with the Channel Distribution team that informs partners of insurance product and technology launches and enhancements
- Collaborate with cross-functional internal and external teams to execute on initiatives including marketing, insurance product, sales, engineering, design, legal and others
- Draft copy for marketing collateral, including presentations, pitch decks, emails, brochures, newsletters, webinars, case studies, etc. for Channel Distribution
- Leverage A/B experimentation, testing, and data-driven targeting within marketing campaigns to optimize performance
- Build and/or maintain operational dashboards and reporting to track, manage, and provide valuable insights on metrics and performance and drive continuous optimization
- Develop incentivization programs within channel engagement campaigns to support lead generation
Application process
- At Obie, transparency is core to our interview process. We focus on open communication and a positive experience; no trick questions—just honest conversations about your skills and aspirations
- Meet us and get to know Obie: You'll first talk to Rebecca, on a 30-minute call to determine whether we’re a good fit for one another. You’ll learn more about Obie and have the chance to ask about our company, team, culture, and product
- Meet the hiring manager: Next, you'll have a 45-minute video interview with the hiring manager to assess your technical skills for the role
- Complete a Project Exercise: This role requires strong planning, collaboration, and leadership skills, so we’ll ask you to complete a short exercise. You can take your time and use the resources available. We’ll assess your problem-solving abilities, writing skills, empathy, demeanor, and how well you apply key project management strategies. More details will come when you reach this step!
- Meet the Team: Since you'll be joining a close-knit team, we'll ask you to meet other people in the company so we get to know each other a bit better
Our take
Obie is transforming how landlords across the US access insurance for their properties. Through its tefch0druiven platform, landlords can easily get instant quotes, connect with the right insurance provider, and secure coverage - all without the hassle of paperwork or complicated processes. The company insurers over $25M in properties across all 50 states, offering a simple and affordable alternative to traditional insurance.
Focusing on small-to-medium-size rental properties, Obie addresses the challenges landlords face with poor pricing and inadequate coverage. By leveraging technology, the company provides customized, industry-best rates and a straightforward online experience.
Now the company plans to evolve further by utilizing its data and client base to potentially become its own insurance carrier. With strong funding to its name, the company is well-positioned for continued growth and to reshape the future of landlord insurance.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
26% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2023
$25.5m
SERIES B
May 2021
$10.7m
SERIES A
Total funding: $39.2m
Company benefits
- Medical, Dental, Life, Vision
- 401(k) Matching
- Pet Insurance
- Paid Parental Leave
- Hotel Discounts
- Telehealth
- Flexible Time Off
- L&D Stipend
- Wellness Stipend
- Benefit Support Tools
Company values
- Do Good: From the insurance process, to employee well-being, we're committed to leaving things better than we found them
- Be Curious: We never stop challenging ourselves to ask hard questions and explore new possibilities
- Play Fair: We value all respectful opinions, giving opportunity for all voices to be heard
- Stay Flexible: We adapt as we learn, working collaboratively to introduce new ideas and solutions
Company HQ
West Loop, Chicago, IL
Articles
Leadership
Ryan Letzeiser
(Co-Founder & CEO)They studied at Clemson University before working as a Real Estate Investment Analyst, and becoming an Investment Associate at Hudson Capital Investments. They joined MAC Properties in March 2015 as a Managing Member in 2015, before co-founding Obie in July 2018.
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