Senior Marketing Manager, Scythe Robotics

• Effectively lead integrated digital marketing campaigns from concept to execution, with 5+ years of relevant experience

Desirable

• Working in lock step with Sales, you will build and execute campaigns that will bring brand awareness to new heights and generate interest from across the industry
• You will develop content, content, and more content for use across our marketing mix but particularly in digital and video channels where we are looking to better reach our target audience
• You will also bring a new level of sophistication to our marketing measurements, leveraging your expertise with reporting tools to share insight on which tactics are driving more conversions and why
• You will oversee a small marketing team which means you won’t be doing this alone but you will be expected to coach and grow the members of your group. And since landscape contractors aren’t our only audience, you’ll also spend time strategizing on how to best appeal to the other stakeholder groups that are important for our growth, turning them all into brand fans
• Collaborate with leadership to set the broader marketing strategy that will propel Scythe to its next level of growth
• Build and execute integrated marketing campaigns, actively measuring click-throughs and conversions and optimizing in real-time to fuel better lead generation
• Produce content – some of which you’ll create yourself, some of which you’ll collaborate on with creative partners – to be leveraged across channels, with an emphasis on digital and video
• Represent Scythe in press interviews, trade show presentations, and other high-profile external settings
• Oversee our robust and expanding event strategy to ensure these boots-on-the-ground activities remain productive and impactful
• Steward the Scythe brand identity across the full spectrum of customer touch points from sales pitches to social content, landing pages to print ads (yup, seriously), trade show booths and beyond to ensure a consistent impression no matter where our audience finds us
• Utilize digital marketing performance reporting tools such as Google Analytics, Tableau, HubSpot, Meta Business Suite, etc. to inform and optimize marketing strategy
• Successfully manage and collaborate with agency partners and freelancers to expand brand reach and produce impactful creative
• Craft compelling content for a B2B audience that moves them down the sales pipe
• Iterate quickly and collaborate cross-functionally (cliche for a job description but more true at Scythe than in most other places)