Digital Product Marketing Manager, Well
$100k
Plus bonus potential
All-in-one health guidance platform
Be an early applicant
All-in-one health guidance platform
201-500 employees
Be an early applicant
$100k
Plus bonus potential
201-500 employees
Company mission
To be the world's most effective partner in the advancement of individualized health.
Role
Who you are
- The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning
- Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus)
- 5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space
- Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
- Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud)
- Basic understanding of website content management systems (e.g., WordPress, Webflow)
- Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required
- Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager)
- Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Creative thinker, always open to trying innovative and unique marketing strategies
- Desire and ability to succeed in a demanding, creative, and entrepreneurial environment
- Direct experience in the well-being, HR, or benefits industry
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
What the job involves
- Reporting to: Senior Director of Product Marketing
- We are seeking a creative, execution-focused Digital Product Marketing Manager to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure
- This is an opportunity to shape our digital strategy, influence product–market fit, and drive exponential customer acquisition for our B2B well-being solution
- You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space
- Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants
- Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools
- Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health)
- Coordinate execution across email, paid media, social, and events
- Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector
- Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries
- Analyze social media performance and provide insights for continuous improvement
- Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects
- Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance
- Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness
- Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions
- Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients
- Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager
- Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness
- Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being
- Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications
- Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals
Our take
Mobile health-tracking apps have become popular over the last decade, but existing platforms often provide uniform services as opposed to personalizing each user's experience. In addition to this, incentives to regularly use an app are generally focused on mobile notifications and manual tracking systems, features that require manual data entry and are easy to ignore.
Well provides a digital health platform that leverages member health data to provide users with a personalized and all-in-one platform for improving their health. Instead of relying on notifications and uniform systems, member data is used to deliver daily health recommendations from AI clinicians, loyalty rewards, and direct support tools.
With many apps on the market for different health points, the digital health tracking landscape is very saturated, yet Well is taking a unified approach to providing personalized and authentic experiences for users. The platform aims to provide guidance that is actionable and engaging, as opposed to just another mobile app that is used on an occasional health kick.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Glassdoor (3.3)
Company
Funding (last 2 of 5 rounds)
Apr 2025
$30m
LATE VC
Apr 2022
$71.9m
GROWTH EQUITY VC
Total funding: $236.9m
Company benefits
- A hybrid work policy that allows for both in-person and remote work for most roles
- 18 days of paid time off and 9 paid holidays
- Volunteer Time Off program to support individual values and volunteer activities that enhance and serve the communities in which we live and work
- Free coffee and snacks in the office as well as fun social events
- Parental leave for new parents, regardless of gender, whether through birth or adoption of a child, as a benefit of employment in order to support the health and wellbeing of the whole family and equitable opportunity for career advancement
- Health, dental, and vision insurance
- Tax-advantaged HSA or FSA for healthcare, dependent care, and commuter benefits
- 401(k) and short- and long-term disability and life insurance coverage at no cost to the employee
- Learning Time Off each quarter to support learning and career development
Company HQ
Chapel Hill, NC
Leadership
Gary Loveman
(Co-Founder, Chairman & CEO)They started their career as an HBS professor following an Economics Ph.D. at MIT. They worked as EVP of Aetna in Consumer Health Services and as CEO of Caesar's Entertainment Company, before co-founding Well with David.
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