Senior Director of Lifecycle Marketing, Coursera

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive marketing experience, with a strong focus on consumer lifecycle management, retention strategy, and digital channel optimization
• Proven track record in driving learner/customer retention and engagement through multi-channel marketing campaigns, with accountability for key metrics
• Expertise in leveraging data analytics, CRM systems, email marketing, and marketing automation tools to develop personalized and impactful marketing campaigns
• Strong strategic thinking, problem-solving, and analytical skills, with the ability to translate data insights into actionable strategies
• Exceptional communication, leadership, and collaboration skills, with experience managing high-performing teams in fast-paced, global organizations

Desirable

• This pivotal role is part of Coursera’s Growth Marketing team, which is responsible for Acquisition, Retention, and Merchandising
• As the clear business owner for engagement and retention metrics, you will be tasked with developing and executing a comprehensive, data-driven consumer lifecycle strategy aimed at driving rapid growth
• You will closely collaborate with Product and Content teams to design targeted, measurable initiatives that enhance learner engagement, drive retention, and optimize our overall marketing mix
• Your efforts will ensure that every digital touchpoint contributes to an exceptional, consistent, and personalized learner experience that delivers on our ambitious growth objectives
• Develop and execute a comprehensive consumer lifecycle strategy to enhance learner engagement and retention, with measurable improvements in key performance metrics throughout the journey
• Serve as the primary business owner for retention and engagement metrics, continuously tracking and refining strategies based on data-driven insights
• Oversee Coursera-owned outbound channels (mobile, email, CRM) and on-site channels to ensure a seamless, branded, and personalized experience at every interaction
• Collaborate with cross-functional teams to create targeted, segment-specific campaigns and personalized communications that drive engagement and long-term value
• Implement performance measurement frameworks and dashboards to track key lifecycle and retention metrics, using insights for ongoing campaign optimization
• Lead and mentor a high-performing team of lifecycle marketers, foster a culture of experimentation, and manage budgets efficiently to maximize ROI on lifecycle marketing programs

• APPLICATION DEADLINE - JUNE 30, 2025
• Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates