Print Marketing Lead, Canva
$190-291k
+ Equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$190-291k
+ Equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- 8+ years of experience building and managing high-performing marketing programs across multiple channels, including search, social, display, programmatic, mobile, lifecycle, PMM, and Brand
- Proven ability to develop and execute holistic marketing strategies by leveraging both quantitative and qualitative insights
- Strong cross-functional collaborator with the ability to drive alignment, communicate effectively, and influence stakeholders at all levels
- Exceptional critical thinking and problem-solving skills, with the ability to analyse data, synthesise key learnings, and effectively communicate insights across teams
- Deep understanding of the customer journey and how marketing can maximise impact across channels and global markets
- Experience managing large budgets with a track record of scaling channel spend while maintaining efficiency guardrails
- Strong testing mindset, with a passion for uncovering insights that drive more effective customer acquisition
- Ability to work both autonomously and collaboratively while engaging with a wide range of senior stakeholders
- Naturally curious and proactive self-starter, comfortable taking measured risks to drive innovation and growth
What the job involves
- As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve
- Own and drive the overall Print Marketing strategy and execution, overseeing efforts across PMM, Lifecycle, Brand, and other Marketing teams
- Lead user and revenue growth initiatives for Print Marketing
- Collaborate closely with the Print Leadership team to develop a cohesive Growth and Marketing strategy across Product and Marketing
- Build a strategic roadmap for long-term goal setting and execution across all channels
- Support regional partners by aligning channel strategies and articulating holistic performance marketing approaches
- Provide strategic insights on emerging trends and category developments that impact marketing and performance channels
- Identify and communicate cross-functional opportunities to enhance performance through creative development, landing page testing, and ad tech improvements
- Act as a key marketing team member by fostering collaboration across channels to maximise impact
- Build and maintain strong relationships with external vendor partners
- Develop and execute comprehensive testing plans to explore new channels, audiences, and ad formats efficiently
- Work closely with data teams to enhance reporting capabilities and share insights across teams
- Support the evolution of measurement models and assess budget allocation across channels to optimise returns
- Partner with finance teams to manage the performance marketing budget, set forecasts, and track financial performance
- Canva’s B2C Marketing Group is on a mission to build the most loved brand in the world, shaping how we connect with our community while guiding internal teams to create exceptional product experiences and communications
- In this role, you’ll drive the print strategy and expand marketing channels to accelerate business growth, collaborating closely with marketers, engineers, creatives, and designers to grow Canva’s user base and revenue
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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