Senior Product Marketer, BigTime Software
$110-160k
May be eligible for additional types of compensation such as commission or bonuses
More information about location
3 days a week in office (near Union Station, Chicago )
Real-time insight for professional services
Be an early applicant
Real-time insight for professional services
101-200 employees
Be an early applicant
$110-160k
May be eligible for additional types of compensation such as commission or bonuses
More information about location
3 days a week in office (near Union Station, Chicago )
101-200 employees
Company mission
To be the engine behind the greatest professional services firms on the planet.
Role
Who you are
- You should be highly skilled in creating customer-centric content, analyzing campaign performance, and using data-driven insights to inform strategy
- If you’re passionate about positioning innovative solutions and have a knack for understanding market trends and customer needs, we’d love to have you join us!
- 5-7 years in product marketing within a high-growth tech company, ideally with project management experience (PMP certification or equivalent preferred) and proven ability to lead cross-functional initiatives
- Skilled in creating impactful customer-facing content, such as case studies, testimonials, webinars, and sales enablement tools. Experienced in developing and optimizing multi-channel campaigns (email, webinars, in-app messaging) to support customer retention and engagement
- Proficient in marketing automation tools (e.g., HubSpot, 6sense) and CRM platforms (e.g., Salesforce). Strong data analysis skills, with experience tracking and reporting on campaign performance to drive strategic improvements
- Proven ability to work effectively with cross-functional teams (Product, Engineering, UX, Sales, Customer Success) to execute go-to-market strategies, align messaging across touchpoints, and support customer journey mapping
- Skilled in gathering customer feedback and translating insights into actionable strategies. Familiar with campaign alignment across the buyer journey and committed to high-quality, customer-focused content
- Strong understanding of industry trends and competitor dynamics, with the ability to make strategic recommendations and position products effectively based on market research and competitor analysis
What the job involves
- We’re looking for a Senior Product Marketer to join our team and be the driving force behind some of our biggest growth initiatives
- In this role, you’ll be accountable for successfully executing cross-sell and upsell strategies with your expert-level project management techniques
- You’ll work collaboratively with cross-functional teams to enhance user engagement, product adoption, and brand differentiation
- You’ll also play a pivotal role in amplifying the voice of the customer, gathering valuable insights, and crafting content that empowers both our customers and sales team
- Growth & Upsell Strategy: Project manage cross-sell and upsell strategies to drive growth by developing multi-channel demand generation campaigns (blogs, webinars, email marketing, etc), collaborating with product, engineering, UX, sales, customer success, and operations teams
- Campaign & Channel Optimization: Collaborate with Content and Demand Generation teams to align campaigns with the buyer journey, optimize in-app and digital channels, and ensure content availability at each stage to enhance user engagement and product adoption. Track and analyze campaign performance to provide data-driven recommendations that improve the effectiveness of upsell and cross-sell efforts
- Positioning and Messaging: Support the team in crafting customer-centric messaging that aligns with BigTime’s product positioning across all stages of the buyer journey, enhancing brand differentiation
- Customer Advocacy & Feedback: Support the execution of customer surveys and feedback loops to gather actionable insights. Work closely with senior team members to ensure feedback informs product enhancements and is communicated to Senior Leadership
- Customer Stories & Testimonials: Contribute to customer advocacy efforts by collecting testimonials, case studies, and success stories to reinforce credibility and support the sales cycle
- Sales Team Enablement: Help empower the sales team by contributing to the development of training materials and keeping them updated on product innovations. Create collateral, such as sales pitches and solution documents, to improve sales funnel performance and buyer engagement
- Customer Enablement Materials: Create customer-facing resources to support product adoption, engagement, and retention, ensuring customers have the tools needed for success with new product launches
- Market & Competitor Insights: Gather competitor intelligence and industry research to inform product release strategies, ensuring alignment with current market trends
- Being onsite at our downtown Chicago office (near Union Station) 3 times per week
Our take
Time is a valuable asset for any business, but recording and invoicing it manually can prove cumbersome, especially at scale. This is the reason why many companies turn to professional service automation (PSA) tools, such as that offered by BigTime Software.
The company offers a cloud-based suite of practice management tools that allows professional services – from accountants to architects – to track, manage and invoice their time. The platform also provides services in other areas, such as allowing companies to schedule employees and manage their projects.
In 2022, BigTime Software acquired Projector, a leader in the PSA space, combining Projector's functionality with BigTime's scale of operation. It has also now acquired WorkRails, which stenghtens its CPQ and workflow automation capabilities. Both these moves showcase the company's determination to expand its value to remain a strong force in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$100m
GROWTH EQUITY VC
May 2019
$14m
SERIES B
Total funding: $116.7m
Company benefits
- Opportunities for Advancement
- Generous Time Off & Holidays
- 401(k) Savings Plan + Match
- Ongoing Training & Learning
- Wellness Benefits
- Paid Parental Leave
- Weekly Lunch Stipend
- Company Paid Health, Dental, & Vision
- Hybrid/Flexible Work Environment
- Company Outings & Team Offsites
Company HQ
Chicago Loop, Chicago, IL
Leadership
Brian Saunders
(Founder & Executive Chair)Former CEO of the company. Previously CEO of DaVinci Software, a strategy and consulting firm that focused on internet-based products and services.
Don India
(CEO)Member of the Board of Directors at RadarFirst, where they were CEO for 3.5 years. Formerly CRO at RDC, and held several roles including VP at IBM.
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